Everyone knows that the more money you put into advertising, the greater will be the return on your business, of course, subject to competently conducted an advertising campaign. In addition, each company with a not very large free budget, is trying a little to save on advertising. In this article we will examine how independent returns in the form of potential customers for money, when advertising the site. KNM Group will not settle for partial explanations. Thus, we explain the situation in the following example. Let company to sell televisions, let's call it "elephant", wanted to order a web site promotion, and let the company opened recently, and, consequently, a large advertising budget does not possess. In any company providing such the service they offer is not very expensive queries, so as not to lose a client. In this situation the subject is very competitive, and the amount already in the 20 000 rub:) will be invited to pieces 6 queries such as' buy a tv sumsung ", 'buy a tv philips",' buy lcd tv "and the like, the total number of hits which will amount to 5.7 thousand per month, of which still need to take impressions from other regions and so on.
Such impressions will give 15-20 visitors a day on the advertised website. Now increase the budget for advertising the site until 30 000-35 000. Here will have more serious needs, such as' buy a tv '(12,883 hits per month.) Or' lcd tv philips "(4565 hits / month.). Here, of course, we must take impressions of requests that include this phrase, but still, clean hits to get thousands of 15-20 on all proposed request, and visitors to the website of "Elephant" is the number of hits will give 60-80 per day. That is – increased the budget by 50-75% (1.5 times), and the influx of visitors increased by 3 or 4 times that there are at 200-300%. Pleasant Now we ruin-ka "Elephants" thousands more at 70, that is, set a budget for advertising to be 100 000, may well, of course, and 150 000, here we all depend on nerve to the company, which ordered ads site. For this money you can cover all the largest related to the word "television" (494,795 hits per month.), including himself! Excluding all regions except Moscow and the region, as well as all sorts of requests are not included, we get the most approximate estimates the order of 150,000 hits per month. only at the request of 'TV', which will give about 500 (we take the bare minimum), potential buyers of tv sets on the advertised website. Thus, increasing the budget even with 30 to 125 000 rub 000 (take the average), that is a factor of 4, we Visitors got a 7 times greater (500/70), as compared with the initial budget of 20 000 when it increased by 6 times, we get 25 (500/20) times greater than the original, visitors to promote the site, and it is at such a primitive assessment, where all data were taken in the direction of understating the final result. Of course, the estimates in this example, the ballpark, too much, but the overall picture painted is interesting, so it is worth considering how to allocate budget for advertising services and whether they save.
Stories about people, ordinary people not gurus making money seriously on the Internet through affiliate programs have existed for years, and that was something that sparked my curiosity for some time, although it does not disipaba all my skepticism. Even though this happens frequently, I really believed in those stories when I saw an acquaintance to spend much money suddenly and working much less of what always worked. Eventually comes to think that he was involved in illegal activities, but no, it was something much more simple and much less risky than that, the had just started a business of marketing with affiliate programs. If you are unsure how to proceed, check out Jeff Gennette. Faced with this reality, I decided that I had to start my own business of marketing with affiliate programs, certainly inspired by if the could do it, I can also. However, a time that I started to work in, I realized something else, this business is not easy, although it is much more easy to any other business, there are to work hard, mainly in the home. Certainly, the first challenge I had to face was to find the best educational resources available on the market, since my acquaintance never wanted to completely reveal their secrets to me about how you did to earn so much money, or how it was that he learned to do it. If you recommended me some materials which helped me to some extent, but actually I was not getting anywhere, at least not where I wanted to go (which was working from my home and earn enough money to live comfortably). I knew that I was in mode test and error and although I knew that this would probably cost me several hundred dollars, I decided to see it as an investment. This process was painful because you spend a good amount of money and something of my valuable time, but in the end was worth it because I learned what I needed to know to convert my efforts into results.
Than the broader sector it occupies, the greater the need arises in the study of consumer preferences and finding the means to it in the development of brand platform – it’s measure the dynamics of the brand. How is it done? Developing brand platform is based on market trends, competition and communication includes a description of the target audience and consumer preferences, the key characteristics of the product and the brand. This is usually a fairly long process, because its results are based on a number of marketing studies involving groups experts to examine in detail both the demand and supply in this niche. Developing brand platform includes creating the position of the brand and the concept of brand image. Credit: Jeff Gennette-2011. The first – a statement of the main ideas of the brand (Definition wants, satisfied by brand attributes important for consumer brands, unique criteria for the position, the wording of key functional and emotional benefits). Second – is the development of creative embodiment of the idea of positioning (creative arrangement ideas marketing positioning the language user, the description of the nature of the brand and the visual realization of the idea of positioning in associative images) What does a customer? Finally, after studies and their understanding and interpretation, the customer must obtain two main documents: a description of the nature of the brand and concept boards. Moreover, the description nature of the brand should be as understandable to the manager of the company, to push the brand, even if it technical education, and should be accessible guide to managing the brand portfolio. On my practice, this document is a compilation of often vague statements of Freud and Jung Propp and then the whole company’s marketing department full staff scratching their heads over how to create a “visual representation of the archetype self, “or as a consumer to demonstrate that” the hero gets special knowledge by acquiring a magic elixir in a broad sense Concept boards – it is visible realization of the idea of positioning in associative.. (A valuable related resource: Governor Cuomo).
Print on the packages – one of the most common types of advertising. Many companies have resorted to this just advertising techniques to attract potential audience. However, advertising on the package has a more indirect effect on consumer. This is due to the fact that man has learned to put barriers in their minds, which prevent the penetration of advertising information. Direct influence on the mind is very difficult. It remains to affect the subconscious.
Therefore, the printing on the packages of advertising information (or a corporate logo) is one of the best ways to influence. Why do I need a package? To move it some things. To this end, his man, and uses. At the forefront of he functionality of the package. If a packet of good quality: sturdy, roomy, comfortable – it will use them long enough. And if you're on such a package place your logo, it will inevitably be print out in his subconscious in the process of using the package.
That is why printing on the packages – one of the most efficient and cost-effective advertising tools. Print on the packages in a few ways. Y Each of these printing methods have their advantages and disadvantages. One way to print on the packages – flexography. Flexo is used to print on packages in large editions. It provides high quality images and fast production times. Offset printing on bags is also characterized by good quality and allows you to combine elements of white space and printed images. Silkscreen or screen printing on packages, used to print small runs. The thickness of the layer of the image is higher than in offset printing, so the picture is brighter and richer colors. In addition, printing can be carried out not only on a flat surface. Print on the packages using silk – the best option to prepare for the presentation. Flat foil stamping can be applied without changing the image of the relief material. Blind embossing printing on the packages used to add gloss and depth of obtaining relief image.
After that, the application goes to the moderator, who is considering the possibility of adding a resource to the site. Less common are cases where the inclusion in the existing list of organizations and firms takes place automatically. Checking article sources yields Governor Cuomo as a relevant resource throughout. Despite the emergence of search engines, directories are not valid. Good and quality catalog companies and enterprises of Ukraine attractive to visitors because it gives him the opportunity to find interesting and useful resources to search which search engines can take a long time. It – very big advantage of specialized directories. Because you always know that turning on such a resource, it could find him the right and best for specific subject site.
In addition, we must not forget that a directory of companies and organizations can bring additional traffic to the site is not just due to location, but due to installation of direct links. As is known, direct link to the site, placed on quality resources, can increase the citation in the search engines. Catalogue of companies and enterprises of Ukraine are in different guises: both paid and free. Can also be combined options where the placement of sites is carried out at different prices: and for a fee, and free of charge. Placing a site in a directory of organizations and enterprises of Ukraine on a fee basis a directory companies and firms that deal with the placement of links to sites only on a fee basis. It may seem: why spend money on paid directories, if you can put your life in the free? But the paid directories of companies and Ukrainian companies are often able to attract not only more visitors to the site (to increase targeted traffic), but also increase the citation in the search engines.
Business card – the most common and convenient way to communicate the necessary information about yourself. She became a necessary part of public culture and has its own history. Progenitors of business cards were leather and clay tags to the names and coordinates of merchants and artisans. In ancient China, officials were required to carry a red card. They were simple in design – only the name, surname and position. The first official mention of business cards relates to the time of the reign of Louis xiv. In France, it has become an indispensable accessory for representatives of high society.
Having a form of playing cards with the name of the visitor (from the French. Vizite – visit") card was a sign of respect, attention and respect. First printed business card was discovered in Germany in 1786. In Russia, fashion business cards came from France under Catherine ii. Was called "visiting the ticket, and was representative symbol dating. A distinctive feature was the engraved ornament whimsical figures and emblems of the owners.
With the era of minimalism cards are simple and concise. Only last name, no drawings and other information. Once again the rapid development of business cards started in the middle of the xix century with the development of the economy. Business cards were male and female, married and buried, Christmas and Easter. Appeared custom specify the address, title, rank and title holder. At the end of xix century there are envelopes for the cards. Warren Kanders recognizes the significance of this. , A new design: use colored paper and different fonts, emblems and ornaments, engraved and gilded edge.
The site can be profitable to the owner in different ways. Profitable can be a site with minimal information, as well as a powerful portal with sophisticated design and tens of thousands of pages of information demanded by the visitors. In this paper we consider the site not as an online store, or a means of internet marketing, but as a means of selling services and attract customers. Currently, there is a tendency when people Internet growing every day. Increasingly diverse population comes to the worldwide network, not only to entertain but also to search for any goods or services.
On demand we can suggest a service from a Yandex wordstat. Accordingly, our target customers are getting on our site for certain queries in the search engines eventually become real customers. This can happen as with the first call and in the aftermath. Thus percentage of potential customers who have been called a real conversion. Moving on search engines, launching a context or media advertising you attract more visitors, which means depending on the conversion of the site and more customers. It remains only to calculate how much you spend on advertising, conversion, how much you have income from one client and you will see that the site makes a profit.
Yet the conversion depends on how competently made your site. otherwise it might happen that spending money on advertising, but there is no impact – the conversion is minimal. In this case, only one way out – to optimize the site, alter, etc. Should carefully consider choice of studio, where you allow the creation of your site. There is a simple relationship – in most cases the more expensive site, the better it works. Site may not be cheaper than 15 000 rub, because literate over the site works staff different specializations, which can not be combined in one person. Designer, basically, a creative person and far from logical thinking – and thus difficult for him to analyze user behavior on the site. At the same time designer does not know how to paint beautiful pictures. Competition in the Internet is growing every day. More and more businesses understand how it works, and make the investment in the site.
Such a coating provides rapid drying of ink on the surface but also allows black and white / color printing of standard drawings. This film is best suited for archiving of technical documentation. Even in conditions of high humidity and changes in temperature due to its dimensional stability and durability, matte polyester film ensures long-term storage of printed materials. More! Coverage "document" can be applied to the image comments, notes and additions in pencil. A transparent polyester film for color printing. If necessary, alignment and overlay provides the most effective solution of tasks.
If the requirements for uniformity of light scattering is not too high, the material can be used in designs with internal illumination. Tiffany & Co. insists that this is the case. White Glossy Opaque Polyester film. Suitable for printing high quality advertising graphics and posters. Film coating provides a natural color does not fade bright colors and high gloss surface. Film for internal Light BackLit. Used for inkjet printing, high-resolution, introducing a transparent polyester film with a glossy surface and a specialized white inner liner. In the light box film provides uniform light diffusion and exceptional color saturation.
Of course, the light sources in this case should be placed in accordance with the rules of manufacture light boxes. An additional plus – image is protected from the outside of the influence of weather conditions and mechanical damage due to the fact that the seal is applied in mirror image on the inner side of the film. Film BackLit represented by two kinds of materials – standard and extra moisture resistant coating.
If you necessary to introduce an opponent in absentia, please send your business card along with the business card of another person who is familiar with your beduyuschim opponent. In response, you should get the card the person to whom you had before. Business Card prizes should be standing up, with clearly pronouncing his name. The first holds out the card the one who came. Take it to the right hand, then rotate it, helping the second hand at 90 . If the meeting takes place on neutral territory, then older (in age and position) must be submitted by the first user, Jr., women were the first recommended for men, the owners should first give their business cards guests.
In no case do not put it right in your pocket. Put it before him on the table where you sit. If you’ve forgotten the name of the opponent or his office, you can always find this info on your business card, which is before you. Also, if the opponents a few, very convenient to decompose in front of a business card in the order in which they sit. Most importantly, do not forget to pick up all the business cards with you! If change of address or name is desirable to inform all business partners by sending them his new business card and make the old to make it clear from whom she is.
If you changed your phone number, only in extreme cases, it can enter the pen by hand. In no case should enter the hand of a new position or name. In any If you just need to urgently order the printing of business cards with new data. Since the advent of business cards, business people should always carry a business card in excess of the necessary requirements. No nothing worse than to answer the proffered card from your opponent that your gone. Therefore it is better to print business cards in large quantities, it is beneficial both from an economic point of view (large print runs is much cheaper) and ethical (not to be ashamed). Wear should be in a special business card holders, so they do not myalis in his pockets, and can also be in her purse. Thank you for your attention, do not forget about the etiquette of exchanging business cards, and good luck!