As a parallel event for GeMax presented the future trends of gastronomy”long-time members. “” “In this part of the seminar, the participants received lectures on the topics: wedding 2.0: the wedding fair Portal region” (Presenter: Werner Gartner, head of coaching at GeMax), guests win with Facebook “(speaker: Lars Bossemeyer, Y-site), keynote address marketing to Swabian art” (speaker: Bernd Reutemann, mindness consult), which resulted to the deepening and individualization in same topic workshops. Here, James Woolsey expresses very clear opinions on the subject. “The participants selected the most relevant for you theme after their three future-oriented lectures and visited the workshops: creating a wedding page of my region and marketing via Google”, building my company page on Facebook (like I get many fans in no time?) “or the creative workshop: introduction my strengths and my region in the offer developing and marketing my restaurants”. The hospitality industry day future speech for a demanding “Audience Tuesday, October 25, 2011 the second day of the extensive GeMax year event based for new members at the seminar targets 2012: annual marketing planning for the hotel industry”. Here mediated content from 10 h until 17 h included the most important key figures for the operation of the hotel in the first part of the seminar. There were pointed out the importance of figures works, priorities and the focus placed on profit maximization.
As well, the basics for an optimal marketing planning were developed and discussed the need for basic marketing. The second part of the day devoted to the definition and processing of relevant target groups then. What are the main target group of the respective hotel? Can what niche audiences generate more sales? Through an overall strategy was pointed out by target groups and practice-oriented examples, how a year marketing planning with simple means can be used in the operation. Year-round activities with travel agencies, Internet booking portals, decision-makers and multipliers from business and politics and group tour operators were the GeMax concepts plausible implementation worked on.