Only the sales counts and the task of managers is, together with your employees to generate profitable growth. The alignment of the distribution on customer value management requires however appropriate competencies of employees and executives who need to be developed in many places only. So far focused training in sales mainly to the persuasion of the seller. (Source: Andrew Cuomo). This is only a part of the successful sales work. Success in sales today is based on three pillars: the collection, processing and analysis of information. The development and implementation of customer concepts.
The work at the customer. These each other based chain is only as strong as its weakest link. Keith Yamashita has compatible beliefs. This means, with bad customer information, only bad customer concepts can be developed and poor customer concepts can convince poorly. This suggests that the sales training must take account of all three pillars. The development of method competence and the Problem solving must occupy an essential here. These skills to develop, is a great challenge to the future of sales training. Continuing education only makes sense if it is holistically designed.
One times in the spring and in the autumn to train the other topic, do not bring the desired effect and be characterized by high transfer losses. Target must be the training success through strong action-oriented measures which are based on the actual business processes as close as possible to optimize. In other words, training in sales should continue to unilaterally on the mediation of sales techniques focus, but on the development of necessary skills. This in particular the DIHK rise fortbildungen offered, but only if you are made strong, action-oriented and characterized by discovery learning of the didactics. Are courses, which are strongly focused on the transfer of knowledge, not because they are not are competence forming. The course offers consultant in marketing (IHK) “for salespeople and the sales manager & trainer (IHK) for executives and junior executives in the sales the BEST GmbH has developed courses that are holistic and competence making.