Branding has never successfully made a company in a negative sense. Rob Daley understands that this is vital information. Therefore for example the automotive industry are not the crash compatibility of their Favorites”to show in pictures. How can you now to use this effect in advertising or in marketing make? Use the Irradiations effect by giving the consumers emotional, Visual and haptic tactile stimuli through products, product packaging and product descriptions. Which in turn are then positively affect the own offerings. “” “” Advertising this uses statements like… keeps young “or …verringert stress” or …verleiht wing “or …macht children happy”. But also design is an often underestimated factor. “Scientific studies show beyond any doubt, that beauty” just is not interpretation thing, but of all men on the world is felt immediately.
Because beauty”is about proportions, the golden section” sites – to a very specific and length ratio of the so-called Fibonacci formula. That means… beauty is universal and is based on certain mass, length, Seitenverhaltnissenund proportions. “Applies to these proportions and the golden section” packaging, products and websites where these are beautiful, harmonious, pleasant and appealing perceived as exceptional,! ” Each of us has experienced the Irradiations effect even on your own body. Do you even know that? You want to just go in the supermarket to get some forgotten bread or the bottle of wine… and promptly gone back 20 EUR! The product X”or the range of Y” smiled at just so you”.
In addition, it took it just yet… And it looked so sooo beautiful and seductive from. It was also in the special offer”. Click… surr! Most people don’t know that a supermarket is usually designed to, that the customer must slow down his pace as soon as he enters this. The fresh fruit at the entrance pulls”the people came in and associated with full force: in this supermarket, there are many delicious and above all fresh products! “.