You can focus on the and after which it then aligns the character of its advertising. It makes much more sense but, if it aligns the corporate image of the personality of the entrepreneur and his qualities, only the overall appearance is authentic and the entrepreneurs can keep actually what he promises in his advertising. Starting from the brand essence, a lasting value, such as joy, wealth, security, intelligence, etc., the entire corporate identity is established up to the logo and the website. Until a credible corporate identity emerges. The brand essence is always maintained, it is the guideline, which passes through all stages of corporate development. How can you get to the core brand, without arbitrarily to seize upon any value to, without making sure that they actually embodies this now. An empathetic and sensitive coaching is an excellent support for this process.
Especially when it is a sole trader, whose personality is crucial for the success of the company. He could sell what he is not. In coaching, it is clarified what are the motivations, strengths, skills and characteristics, the special talents and qualities of the founder of existence. As a result of the brand essence with its relevant qualities. This deep process often wonderful surprises emerge. Treasures are lifted, that never would have been discovered, but ensure the success of the company through their strength, or represent the backbone of the whole. Therefore, that already is interesting the development of a brand core and coaching not only for entrepreneurs but also for entrepreneurs, longer on the market are working. After a short time back has adjusted if ever fails to materialize, the success coaching and the review of the brand core of greatest benefit can be. Also here is offered to develop a brand essence is derived from the entire Werbebotschft.