" Elevator Pitch" In the world of the businesses it is spoken of the importance of having ready " pitch" or short introduction. " pitch" or bait their USP or " is also described like; Unique selling proposition" this introduction is the one that you need to describe to him to another person in 30 seconds: 1What you must to offer? (specifically) 2 What do you that makes special? – something that they do not know. 3 – What you can offer to that person so that he wants to make business with you? " is said to him; elevator pitch" then it is the introduction that you could do in the case of being with somebody very important in an elevator where you have the captive attention of a person by a minimum time. Why must have ready you a short introduction? the USP describes the advantage that you have makes difference of the others. The advantages of " pitch" they are: they describe to his areas of expert (" expertise") they describe it distinguishes what it of the competition? it describes exactly the service that you can offer or offer? it defines his strengths? it defines what you can obtain for the contact best pitch or introduction appeals to the emotional needs of its contact or prospectus. It must assure to him to that you and/or your company, your servicos or product have the capacity to satisfy your needs.
It considers his pitch like the words that you would need so that its potential client or contact feels trusting and it understands that you you do, that you really understand his necessity and that can help it to solve that necessity. In order to obtain pitch effective it practices in all social opportunity and of businesses that it has. It has been practicing it for the perfection. Esther A. Santiago for original Author and source of the article.