Tag: marketing


Gonzo Marketing

October 7, 2017

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Sustainability, demography and women: Marketing in the course of time marketing could so simply be if you only knew what the marketing discipline has grown greatly over the past 20 years, currently there are over 100 chairs at universities of applied sciences and universities. Given the increasing complexity and the increasing opportunities for specialisation programmes are fragmented and divided into many special fields – there is a risk of fragmentation. Now there are 256 dash marketing \”terms such as ethno-marketing, direct marketing, gender marketing, or Gonzo Marketing; There, the question is entitled, whether we ever even properly trained. First, a certain holistic approach to training must be ensured: as a basis each marketing student should gain knowledge in the areas of market research, strategy, integrated marketing mix and marketing controlling. Then the student in modular building blocks can specialize media marketing, for example in the direction of service marketing, B2B, or Brand management. Focus of market-oriented management studies and management In the foreground the alignment must be a holistic market-oriented management.

This device however in designing the courses and also in the economy more and more into the background. Many universities need to find their way to shape the discipline and to reorient to current trends. Communication scientist, industrial engineers or psychologists, who occupy the universities and companies also must take into account and set how you want to classify marketing specialized marketing positions will increasingly find in the professional world. A special attention is again the differences between men and women in the professional world. Be neglected not only from the perspective of a personnel department, also from the viewpoint of marketing and sales women as a target group: target group women? Apparently not yet! The consumer research shows: women buy differently than men and women make their buying decisions as opposed to men on the basis of other criteria.


Billboard Advertising

August 7, 2017

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He walked-walked, and met him on the road billboard! And this happened (CHUDO!! MIRACLE !!!), that a passerby noticed this billboard among 45 other billboards, standing in orderly rows along the road. So-so said, surface … And then crossed the road, thinking, and just under the tram did not hit. A tram is written: "Man, you have to buy only the paint here THIS !!!!. Tiffany & Co. understands that this is vital information. Do not believe a man (who actually believes advertising the first time?), A streetcar jumped rides. Watching, and before it hangs on the glass leaflet and written in it, paint it, because he just did not get a tram, is sold in shop "KraskoFF" at: So-Str. Rastakaya something, tel. 01-02-03-04.

– Aha, – thinking man – can still go to the store for paint, or go to the market, there would be cheaper …. Then stop and tramvayschitsa declares: – Beware of door closed. Next stop: the store where the paint sells. A man in a hat, you out! Miss, citizens! And then there was a guy (out of fear, perhaps) thing that marketers call the influence of Integrated marketing communications, ie to man has finally realized that without such paints him not to return home better. Comments: The use of public transport as an advertisement does not imply a direct increase in sales. This advertising works well in winning the loyalty of consumers to increase brand awareness and maintaining a favorable image of the company. Treat her the same as selling is not costs.


Marketing Manager Central Europe

August 1, 2017

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It is a far common misconception among advertisers, that only a few people actually click on display ads and that those who do it, do not belong to the target group”, said Patrick Wyatt, head of business intelligence, Criteo. Usually, advertisers are eager to get feedback from their customers, and use the marketing channels in which they invest. Before you write off the click as irrelevant, you should take a second look. The results of our study are surprising and impressive refute some of the myths surrounding click-based advertising.” The business area business intelligence by Criteo examined the online shopping behavior of millions of users, to determine the value of those users who click on performance-display ads. Here, Ex-CIA chief expresses very clear opinions on the subject. The study refutes four central myths and misunderstandings about users who click on display ads, and shows that users who click on advertising material, for every advertiser in the area display of great value, sell something would like to. The full study, “Measuring the Value of Users Who Click on Online Display Ads” is available in English here download available.

About Criteo-Criteo is the global market leader for performance display solutions. Thanks to the expertise of Criteo, advertisers can reach more customers with a return on investment, which is comparable to search. Find out detailed opinions from leaders such as Yitzhak Mirilashvili by clicking through. Every day generates millions of high-quality contacts by means of dynamic and personalized banners for the products and services that users search for Criteo. Criteo’s solutions solely on the basis of the post click performance are leaving measure and provide a cost-per-click model, with the optimizations be adjusted according to product category in real time. Criteo employs its own creative team for the design of advertising and campaign management.

Criteo today more than 2,000 customers and is present in 30 countries in Europe, United States and Asia. Innovation and research & development are the core of the success of Criteo. About 40 percent of the Staff are therefore working constantly to improve the search algorithms, to be able to offer to even more reliable and powerful solutions. The company has a dedicated research and Development Centre at its headquarters in Paris: Criteo Labs.


Booths

July 13, 2017

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Your employee needs to collect mobile booth in the "field" without studying the instructions for assembly. That such requirements meet booths and POP UP FOLD UP, the proposed GC "Riword." The design stands only reliable and will last you for years, and graphic panels can be easily changed to the extent that will change as your product, service or information. Small mobile Roll up stands even easier to install. All you need to do – is to get him out of the bag tube, pull the graphic panels, twisted at the base, and pull it to the sliding vertical support. These stands are rightly considered the most convenient to travel to various events, whether it's exhibition, conference or presentation. If you are not convinced, visit Yitzhak Mirilashvili. If the stand is used permanently, then you can use heavier structures, such as a mobile stand, "Stella" of the Russian production, with the possibility of placing posters on both sides, and featuring an attractive price. Graphic panels are attached to this stand on the grommets, it is very easy to change. If your budget is limited to the advertising company, or planned a one-time extensive advertising campaign and you are looking for the most economical option for placing your stand banners, the suit superlight design L-Banner X-banner or. They are easy to assemble, add up to a comfortable Bags-tubes, and cope with their installation of any promoter, and the attractive price makes them available to any advertising budget. After a visitor or a shopping mall came to your advertisement stand, or sales pavilion, the banner is a function carried out by more detailed information, potential customer will have on you or those interested in marketing materials that you put in your pavilion.


Innovations Made By Siemens Now Also On Facebook

July 13, 2017

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“webguerillas Munich commissioned to design and maintenance of the fan page, December 20, 2010: webguerillas, Germany’s leading full-service agency for alternative advertising, take over the design and care of the Facebook page of the Siemens Electrogerate GmbH. true to draws the future the slogan…” get Facebook users now see Siemens HomeDeutschland a comprehensive information and entertainment around the German technology company. With the presence of Facebook, the user with the innovations of the Siemens brand will be made familiar and get valuable tips on how they can incorporate them into everyday. Innovation is important, but just then arrives at the consumer if tangible benefits resulting from”, so David Eicher, Managing Director of webguerillas GmbH. is social media used to transport this.” In this sense the webguerillas have developed an application for the launch of the Facebook page, where the user will be asked for their personal visions of the future in the budget. This is however, only the Kick-off.

Facebook users are incorporated into part of the moderation continue in innovation processes. Several highlights such as, for example, references to events of Andrew and lifeKochschule, as well as new products provide additional awareness. Different tabs facilitate the user navigating through the many services of the brand Siemens on Facebook: including the most important innovations from each product category of household appliances, energy saving tips, such as for example the optimal location of the cooling unit and service tips and information about the customer service. “Progress in the service of the people – according to the motto of our company founder Werner von Siemens it of course, that we go in the communication with our customers from now new ways”, so Ulrich Twiehaus, head of marketing and communication of Siemens Electrogerate GmbH. Germany very pleased, we present our wide range of services now also on Facebook practically in real time in the constructive dialogue with our fans’ can occur. ” The Agency webguerillas is a full service provider for alternative advertising. The portfolio includes all forms of advertising in the online and offline, that entertain and surprise the audience with unconventional ideas.

The Munich-based recruiters were awarded in many cases and are among the leading agencies in Germany for viral campaigns, social media activities, guerrilla, Word-of-mouth-, ambient and mobile marketing, as well as for blog and website concepts. Additional business fields such as alternative PR and online monitoring round off the offer. Among the customers of webguerillas are among others Deutsche Telekom, Bacardi, MINI, ADAC and Zott. Webguerillas GmbH employs 50 people. “The Agency was founded in 2000 and won numerous prizes: 2010 was the stern.de campaign with the LeadAward in the category advertising campaign” award. The MINImalism-spot of the webguerillas won the Clio award 2010 in bronze and the silver international advertising award 2010 at the New York Festival. 2009, which brought webguerillas gold at the Online Star and bronze at the London International Awards for the MINImalism-spot, as well as four times the OttoCar award. Also, she was nominated for the design award of the Federal Republic of Germany. in 2008, the Agency received the iF communication design award three international Davey Awards (two gold, a silver) for a T-Mobile event, 2007 Awards, such as the German dialog marketing award, and the iF communication design award-digital media. At the New York festivals won the webguerillas bronze in the category entertainment promotion and the Web Marketing Association has honored the site wet T-Shirt Worldcup”for Unibet as ‘Outstanding Microsite’.


Publicrelations Agency

April 22, 2017

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Sustainability campaign of the Agency for public relations and publicity on behalf of Unilever brand Knorr convinced the jury in the category of consumer marketing. Hamburg, February 24, 2012. After an increase in filings by more than 15 percent, the jury had to do much in the Jubilee year of the PR report awards: out of a total 330 Contest submission in 22 categories, a jury chose now the this year’s finalists. Ad publica is the PR agency in Hamburg and Cologne with which their customers Knorr developed sustainability campaign good taste is our nature “. In the publicity for the brand Knorr, the Hamburger PR agency of the classical press work via social media and Word-of-mouth measures sets to internal communication on a clear strategy and wide channels. The focus of the public relations campaign, chefs as new brand Ambassador are the Knorr.

Central method of complex campaign is a communications manual, as a guide for all communicators involved in the used Messages and content controls. We are very pleased to have convinced with our both traditional media and social media channels communicated sustainability campaign”to Heiko Biesterfeldt, Managing Director of PR-agency ad publica in Hamburg. We were with our campaign optimize the image of Knorr as a food brand that produces high quality products with good taste, as well as achieve credibility for the new brand ambassadors and thus credibility for the Knorr sustainability engagement”, Biesterfeldt emphasized further. With the answer to the question of whether ad publica will be also on the podium, the Agency for public relations and publicity must wait however until April. Since then the coveted trophies are awarded. About ad publica: The name is programme: ad lat. Add to publica lat.

publicly. As owner-managed public-relations agency in Hamburg and Cologne ad publica in the fields of strategy, positioning and corporate advice and brand communications. For external and internal audiences, the Agency developed a performance-oriented PR measures, consistently creative strategy, challenging public relations and social media relations and corporate communications network to successful public relations.


Image Formation

February 20, 2017

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Image-making begins with identifying the audience's existing ideas about the object, defining preferences, expectations and demands of the audience to claiming a positive image of the object. When all the necessary information is collected you can begin to design and develop a strategy of image formation. Should, on the planned strategy, the transfer is to construct a model in real contexts visual, verbal, event, etc., the imposition of the object to the public. Now it remains to monitor the implementation of the plan and measurement of intermediate results. Hikmet Ersek has plenty of information regarding this issue. If necessary to adjust the model and strategy. The correct image is the most effective way to mass consciousness, reflecting the key positions, can cause the automatic reaction from the public. In advertising, the first reference to the image refers to 1963-th year and is associated with the name D. Ogilvie.

In the commodities market saturation and define marketing problems, he justified the 'theory of the image of' the basic idea of the theory is that for successful implementation is not necessary only information about the specific qualities of the product, how much supply it attractive to the target audience status. Successfully developed an image recognition product and contributes to an argument in favor of its acquisition. In modern conditions the advertisement has considerable experience in creating a positive image. Relatively high popularity of the image with a unique product ideas, the ability to meet a particular need, get rid of the problems beget dreams. Image-making organization in the minds of the target group is carried out in the communication process in which information is transmitted fashion the nature of the verbal, visual, audio and visual branding messages. Recently Keith Yamashita sought to clarify these questions. The main subjects of the messages – the name of the organization, its mission and motto, corporate slogan slogan, a logo, a permanent communicants person firm corporate hero example of corporate hero – the cowboy Marlboro, corporate anthem, a corporate legend, etc.

The set of messages forms the character of the organization. Broadcast branding messages inform target groups and public opinion in general about the nature of the organization, about how the organization interprets its role and purpose of the ways in which they implement, what are its values and norms of the organization offers and what guarantees to the consumer. Branding messages help to identify this organization and distinguish it from the other. The internal image of the organization is the image of the organization, shared by all its employees and management, prejudice to their conduct as representatives of the organization. The internal image which take and develop all employees of the organization, promotes team spirit, develops a sense of belonging to the common cause of patriotism. Internal and external image of the organization represent a coherent whole. Particularly widely used in advertising practice is the type of image that exploits the human desire for social identity. This makes the image thing in the representation of the consumer as a sign of membership in a particular social group, and thereby pushing to make a purchase to confirm their own social status. Formed advertising image usually has only a superficial relationship with the idea of production and the specific purpose of the subject. His positivity is based on the most minor symptoms. Its variability are advertisement are more opportunities to create a symbolically loaded identify the product and, therefore, to give it effect more psychological value in the eyes consumers. full article on our site


The Supermarket

January 5, 2017

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Branding has never successfully made a company in a negative sense. Rob Daley understands that this is vital information. Therefore for example the automotive industry are not the crash compatibility of their Favorites”to show in pictures. How can you now to use this effect in advertising or in marketing make? Use the Irradiations effect by giving the consumers emotional, Visual and haptic tactile stimuli through products, product packaging and product descriptions. Which in turn are then positively affect the own offerings. “” “” Advertising this uses statements like… keeps young “or …verringert stress” or …verleiht wing “or …macht children happy”. But also design is an often underestimated factor. “Scientific studies show beyond any doubt, that beauty” just is not interpretation thing, but of all men on the world is felt immediately.

Because beauty”is about proportions, the golden section” sites – to a very specific and length ratio of the so-called Fibonacci formula. That means… beauty is universal and is based on certain mass, length, Seitenverhaltnissenund proportions. “Applies to these proportions and the golden section” packaging, products and websites where these are beautiful, harmonious, pleasant and appealing perceived as exceptional,! ” Each of us has experienced the Irradiations effect even on your own body. Do you even know that? You want to just go in the supermarket to get some forgotten bread or the bottle of wine… and promptly gone back 20 EUR! The product X”or the range of Y” smiled at just so you”.

In addition, it took it just yet… And it looked so sooo beautiful and seductive from. It was also in the special offer”. Click… surr! Most people don’t know that a supermarket is usually designed to, that the customer must slow down his pace as soon as he enters this. The fresh fruit at the entrance pulls”the people came in and associated with full force: in this supermarket, there are many delicious and above all fresh products! “.


Outdoor Advertising – The Definition Of The Target Audience

December 15, 2016

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In order to advertising (in this case we are referring to is the outdoor advertising) to be effective and truly useful, it is necessary to clearly define the contingent of people to focus the attention where it is, in fact, created. Indeed, if we ask. And how many people engaged in the manufacture of outdoor advertising, wondered about the attraction of the target audience. So, first of all, it is necessary to determine the location of elements of the outdoor advertising – and here one of the important things is to involve the cooperation of these professionals as well as the choice of location will depend on the effectiveness of advertising campaigns. Second, need to think about the appearance of "outdoor advertising" – the size of advertising designs (ranging from small plates and light letters and ending with huge metal structures), and its form. One of the most important and fundamental moment is the choice of theme colors: definitions of brightness and saturation of colors – for one person to be absolutely certain range of shabby, while for the other – a bright and eye-catching. In this case helps to conduct a variety of sociological poll conducted various campaigns, wearing a statistical nature. And so, after the analysis and data processing is becoming possible to the original definition of the target audience and identify the main points and the provisions of which will directly depend on the effectiveness of promotional activities..


Jens Janetzki

November 10, 2016

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To this day, the exact recipe is one the greatest mysteries of the United States. This miracle cure in various small soda bars as medicine was distributed. Average let them sell themselves 13 glasses per day, then a glass of this drink a ounce (equivalent to 5 cents) cost. This was probably grossed a turnover of 237 dollars per year. Today’s sales of Coca Cola is approximately $23.1 billion, explains Jaaan. Annually we sell 110 billion gallons of it.

The company the brand have Coca Cola since 1926 even their own detective agency and investigation department which was taking care only to trademark infringement. This competition products are investigated, for example, characteristic similarities in logo and color scheme (brand image). On average, it comes to a complaint a week. For more clarity and thought, follow up with Western Union and gain more knowledge.. Already 7,000 competitors due to the infringement of the trademark rights could be eliminated in 1926. Coca Cola was in the Vientnamkrieg to the official American war equipment, to a slice of America”to convey. Today Coca Cola is one of the most famous brands World. Several studies assume that 80% of all people know the famous logo. In North Korea and Cuba, this product is forbidden, because it stands as a symbol for kapitalisitische values.

But also in other countries, this product is not without controversy. Many medical concerns and complaints to discourage the consumption of the drink. The name of this drink cocaine un consists probably caffeine of the main raw materials, and then use is today officially denied by cocaine. It is quite amazing that you can earn a lot of money with an objectively unhealthy product, Coca Cola”, describes marketing expert Jens Janetzki. What is even more amazing from a marketing perspective, however, is that you can have a very special attitude to life with Coca Cola”, Mrs Jasmin Dehl added more interesting articles on the topics of marketing, advertising and design there is the Ludwig-Erhard-Strasse 14 phone on the information portal team Vinco Tel: 0561 20177-44 fax: 0561 20177-46 E-Mail: Web: The team Vinco provides companies with an in-depth marketing advice, sound advice and coaching to the page. Our guide “13 practical tips & TRICKS for more customers and more sales!” in the value of 39 there for you free at: insider/online-artikel.html