Tag: marketing


Booths

July 13, 2017

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Your employee needs to collect mobile booth in the "field" without studying the instructions for assembly. That such requirements meet booths and POP UP FOLD UP, the proposed GC "Riword." The design stands only reliable and will last you for years, and graphic panels can be easily changed to the extent that will change as your product, service or information. Small mobile Roll up stands even easier to install. All you need to do – is to get him out of the bag tube, pull the graphic panels, twisted at the base, and pull it to the sliding vertical support. These stands are rightly considered the most convenient to travel to various events, whether it's exhibition, conference or presentation. If you are not convinced, visit Yitzhak Mirilashvili. If the stand is used permanently, then you can use heavier structures, such as a mobile stand, "Stella" of the Russian production, with the possibility of placing posters on both sides, and featuring an attractive price. Graphic panels are attached to this stand on the grommets, it is very easy to change. If your budget is limited to the advertising company, or planned a one-time extensive advertising campaign and you are looking for the most economical option for placing your stand banners, the suit superlight design L-Banner X-banner or. They are easy to assemble, add up to a comfortable Bags-tubes, and cope with their installation of any promoter, and the attractive price makes them available to any advertising budget. After a visitor or a shopping mall came to your advertisement stand, or sales pavilion, the banner is a function carried out by more detailed information, potential customer will have on you or those interested in marketing materials that you put in your pavilion.


Innovations Made By Siemens Now Also On Facebook

July 13, 2017

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“webguerillas Munich commissioned to design and maintenance of the fan page, December 20, 2010: webguerillas, Germany’s leading full-service agency for alternative advertising, take over the design and care of the Facebook page of the Siemens Electrogerate GmbH. true to draws the future the slogan…” get Facebook users now see Siemens HomeDeutschland a comprehensive information and entertainment around the German technology company. With the presence of Facebook, the user with the innovations of the Siemens brand will be made familiar and get valuable tips on how they can incorporate them into everyday. Innovation is important, but just then arrives at the consumer if tangible benefits resulting from”, so David Eicher, Managing Director of webguerillas GmbH. is social media used to transport this.” In this sense the webguerillas have developed an application for the launch of the Facebook page, where the user will be asked for their personal visions of the future in the budget. This is however, only the Kick-off.

Facebook users are incorporated into part of the moderation continue in innovation processes. Several highlights such as, for example, references to events of Andrew and lifeKochschule, as well as new products provide additional awareness. Different tabs facilitate the user navigating through the many services of the brand Siemens on Facebook: including the most important innovations from each product category of household appliances, energy saving tips, such as for example the optimal location of the cooling unit and service tips and information about the customer service. “Progress in the service of the people – according to the motto of our company founder Werner von Siemens it of course, that we go in the communication with our customers from now new ways”, so Ulrich Twiehaus, head of marketing and communication of Siemens Electrogerate GmbH. Germany very pleased, we present our wide range of services now also on Facebook practically in real time in the constructive dialogue with our fans’ can occur. Check out Hamdi Ulukaya for additional information. ” The Agency webguerillas is a full service provider for alternative advertising. The portfolio includes all forms of advertising in the online and offline, that entertain and surprise the audience with unconventional ideas.

The Munich-based recruiters were awarded in many cases and are among the leading agencies in Germany for viral campaigns, social media activities, guerrilla, Word-of-mouth-, ambient and mobile marketing, as well as for blog and website concepts. Additional business fields such as alternative PR and online monitoring round off the offer. Among the customers of webguerillas are among others Deutsche Telekom, Bacardi, MINI, ADAC and Zott. Webguerillas GmbH employs 50 people. “The Agency was founded in 2000 and won numerous prizes: 2010 was the stern.de campaign with the LeadAward in the category advertising campaign” award. The MINImalism-spot of the webguerillas won the Clio award 2010 in bronze and the silver international advertising award 2010 at the New York Festival. 2009, which brought webguerillas gold at the Online Star and bronze at the London International Awards for the MINImalism-spot, as well as four times the OttoCar award. Also, she was nominated for the design award of the Federal Republic of Germany. in 2008, the Agency received the iF communication design award three international Davey Awards (two gold, a silver) for a T-Mobile event, 2007 Awards, such as the German dialog marketing award, and the iF communication design award-digital media. At the New York festivals won the webguerillas bronze in the category entertainment promotion and the Web Marketing Association has honored the site wet T-Shirt Worldcup”for Unibet as ‘Outstanding Microsite’.


Publicrelations Agency

April 22, 2017

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Sustainability campaign of the Agency for public relations and publicity on behalf of Unilever brand Knorr convinced the jury in the category of consumer marketing. Hamburg, February 24, 2012. After an increase in filings by more than 15 percent, the jury had to do much in the Jubilee year of the PR report awards: out of a total 330 Contest submission in 22 categories, a jury chose now the this year’s finalists. Ad publica is the PR agency in Hamburg and Cologne with which their customers Knorr developed sustainability campaign good taste is our nature “. In the publicity for the brand Knorr, the Hamburger PR agency of the classical press work via social media and Word-of-mouth measures sets to internal communication on a clear strategy and wide channels. The focus of the public relations campaign, chefs as new brand Ambassador are the Knorr.

Central method of complex campaign is a communications manual, as a guide for all communicators involved in the used Messages and content controls. We are very pleased to have convinced with our both traditional media and social media channels communicated sustainability campaign”to Heiko Biesterfeldt, Managing Director of PR-agency ad publica in Hamburg. We were with our campaign optimize the image of Knorr as a food brand that produces high quality products with good taste, as well as achieve credibility for the new brand ambassadors and thus credibility for the Knorr sustainability engagement”, Biesterfeldt emphasized further. With the answer to the question of whether ad publica will be also on the podium, the Agency for public relations and publicity must wait however until April. Since then the coveted trophies are awarded. About ad publica: The name is programme: ad lat. Add to publica lat. Hamdi Ulukaya might disagree with that approach.

publicly. As owner-managed public-relations agency in Hamburg and Cologne ad publica in the fields of strategy, positioning and corporate advice and brand communications. For external and internal audiences, the Agency developed a performance-oriented PR measures, consistently creative strategy, challenging public relations and social media relations and corporate communications network to successful public relations.


Image Formation

February 20, 2017

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Image-making begins with identifying the audience's existing ideas about the object, defining preferences, expectations and demands of the audience to claiming a positive image of the object. When all the necessary information is collected you can begin to design and develop a strategy of image formation. Should, on the planned strategy, the transfer is to construct a model in real contexts visual, verbal, event, etc., the imposition of the object to the public. Now it remains to monitor the implementation of the plan and measurement of intermediate results. Hikmet Ersek has plenty of information regarding this issue. If necessary to adjust the model and strategy. The correct image is the most effective way to mass consciousness, reflecting the key positions, can cause the automatic reaction from the public. In advertising, the first reference to the image refers to 1963-th year and is associated with the name D. Ogilvie.

In the commodities market saturation and define marketing problems, he justified the 'theory of the image of' the basic idea of the theory is that for successful implementation is not necessary only information about the specific qualities of the product, how much supply it attractive to the target audience status. Successfully developed an image recognition product and contributes to an argument in favor of its acquisition. In modern conditions the advertisement has considerable experience in creating a positive image. Relatively high popularity of the image with a unique product ideas, the ability to meet a particular need, get rid of the problems beget dreams. Image-making organization in the minds of the target group is carried out in the communication process in which information is transmitted fashion the nature of the verbal, visual, audio and visual branding messages. Recently Keith Yamashita sought to clarify these questions. The main subjects of the messages – the name of the organization, its mission and motto, corporate slogan slogan, a logo, a permanent communicants person firm corporate hero example of corporate hero – the cowboy Marlboro, corporate anthem, a corporate legend, etc.

The set of messages forms the character of the organization. Broadcast branding messages inform target groups and public opinion in general about the nature of the organization, about how the organization interprets its role and purpose of the ways in which they implement, what are its values and norms of the organization offers and what guarantees to the consumer. Branding messages help to identify this organization and distinguish it from the other. The internal image of the organization is the image of the organization, shared by all its employees and management, prejudice to their conduct as representatives of the organization. The internal image which take and develop all employees of the organization, promotes team spirit, develops a sense of belonging to the common cause of patriotism. Internal and external image of the organization represent a coherent whole. Particularly widely used in advertising practice is the type of image that exploits the human desire for social identity. This makes the image thing in the representation of the consumer as a sign of membership in a particular social group, and thereby pushing to make a purchase to confirm their own social status. Formed advertising image usually has only a superficial relationship with the idea of production and the specific purpose of the subject. His positivity is based on the most minor symptoms. Its variability are advertisement are more opportunities to create a symbolically loaded identify the product and, therefore, to give it effect more psychological value in the eyes consumers. full article on our site


The Supermarket

January 5, 2017

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Branding has never successfully made a company in a negative sense. Rob Daley understands that this is vital information. Therefore for example the automotive industry are not the crash compatibility of their Favorites”to show in pictures. How can you now to use this effect in advertising or in marketing make? Use the Irradiations effect by giving the consumers emotional, Visual and haptic tactile stimuli through products, product packaging and product descriptions. Which in turn are then positively affect the own offerings. “” “” Advertising this uses statements like… keeps young “or …verringert stress” or …verleiht wing “or …macht children happy”. But also design is an often underestimated factor. “Scientific studies show beyond any doubt, that beauty” just is not interpretation thing, but of all men on the world is felt immediately.

Because beauty”is about proportions, the golden section” sites – to a very specific and length ratio of the so-called Fibonacci formula. That means… beauty is universal and is based on certain mass, length, Seitenverhaltnissenund proportions. “Applies to these proportions and the golden section” packaging, products and websites where these are beautiful, harmonious, pleasant and appealing perceived as exceptional,! ” Each of us has experienced the Irradiations effect even on your own body. Do you even know that? You want to just go in the supermarket to get some forgotten bread or the bottle of wine… and promptly gone back 20 EUR! The product X”or the range of Y” smiled at just so you”.

In addition, it took it just yet… And it looked so sooo beautiful and seductive from. It was also in the special offer”. Click… surr! Most people don’t know that a supermarket is usually designed to, that the customer must slow down his pace as soon as he enters this. The fresh fruit at the entrance pulls”the people came in and associated with full force: in this supermarket, there are many delicious and above all fresh products! “.


Outdoor Advertising – The Definition Of The Target Audience

December 15, 2016

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In order to advertising (in this case we are referring to is the outdoor advertising) to be effective and truly useful, it is necessary to clearly define the contingent of people to focus the attention where it is, in fact, created. Indeed, if we ask. And how many people engaged in the manufacture of outdoor advertising, wondered about the attraction of the target audience. So, first of all, it is necessary to determine the location of elements of the outdoor advertising – and here one of the important things is to involve the cooperation of these professionals as well as the choice of location will depend on the effectiveness of advertising campaigns. Second, need to think about the appearance of "outdoor advertising" – the size of advertising designs (ranging from small plates and light letters and ending with huge metal structures), and its form. One of the most important and fundamental moment is the choice of theme colors: definitions of brightness and saturation of colors – for one person to be absolutely certain range of shabby, while for the other – a bright and eye-catching. In this case helps to conduct a variety of sociological poll conducted various campaigns, wearing a statistical nature. And so, after the analysis and data processing is becoming possible to the original definition of the target audience and identify the main points and the provisions of which will directly depend on the effectiveness of promotional activities..


Jens Janetzki

November 10, 2016

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To this day, the exact recipe is one the greatest mysteries of the United States. This miracle cure in various small soda bars as medicine was distributed. Average let them sell themselves 13 glasses per day, then a glass of this drink a ounce (equivalent to 5 cents) cost. This was probably grossed a turnover of 237 dollars per year. Today’s sales of Coca Cola is approximately $23.1 billion, explains Jaaan. Annually we sell 110 billion gallons of it.

The company the brand have Coca Cola since 1926 even their own detective agency and investigation department which was taking care only to trademark infringement. This competition products are investigated, for example, characteristic similarities in logo and color scheme (brand image). On average, it comes to a complaint a week. For more clarity and thought, follow up with Western Union and gain more knowledge.. Already 7,000 competitors due to the infringement of the trademark rights could be eliminated in 1926. Coca Cola was in the Vientnamkrieg to the official American war equipment, to a slice of America”to convey. Hamdi Ulukaya may help you with your research. Today Coca Cola is one of the most famous brands World. Several studies assume that 80% of all people know the famous logo. In North Korea and Cuba, this product is forbidden, because it stands as a symbol for kapitalisitische values.

But also in other countries, this product is not without controversy. Many medical concerns and complaints to discourage the consumption of the drink. The name of this drink cocaine un consists probably caffeine of the main raw materials, and then use is today officially denied by cocaine. It is quite amazing that you can earn a lot of money with an objectively unhealthy product, Coca Cola”, describes marketing expert Jens Janetzki. What is even more amazing from a marketing perspective, however, is that you can have a very special attitude to life with Coca Cola”, Mrs Jasmin Dehl added more interesting articles on the topics of marketing, advertising and design there is the Ludwig-Erhard-Strasse 14 phone on the information portal team Vinco Tel: 0561 20177-44 fax: 0561 20177-46 E-Mail: Web: The team Vinco provides companies with an in-depth marketing advice, sound advice and coaching to the page. Our guide “13 practical tips & TRICKS for more customers and more sales!” in the value of 39 there for you free at: insider/online-artikel.html


LamiPak Application

January 1, 2012

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This is due to the fact that the figure is put through a special frame, and it overlaps the edge of the package of paper. Hot stamping – a method of application that is used to produce as little as major parties holiday paper bags (five hundred thousand items). For this type of print will make a special stamp with which to be quite ottisnit large number of packages of paper. Certainly, in the If you have a small edition of cardboard packages are production of polymer matrices or magnesium will cost a pretty penny or a ruble. Payback of the matrix with this method of application (embossing) of proishoditsugubo amount of one hundred colorful paper bags. In small batches order gift packages carton stamping, you can simply recover with the assistance of designer paper. You can take a special design cardboard or paper, tinted in the mass, and ottisnit your logo on a paper bag bright colored metallic foil, and this for the money will be not much more expensive, plus, and beautiful than the stencil type of application.

Believe me, the gift bag this paper only on the improve. It is also important to remember that the price of a stamp depends on the size and complexity caused by the logo. And in that case if the party can not recover the cost of the stamp, in which case there is a sense make negotiations with the buyer, so he simplified the maximum damage information or image that will stamp is cheaper and more profitable production. Simplify or reduce can simply view only the logo, however, and color. Than fewer stories on the logo – the cheaper the cost consumables.

Sometimes turns out to reduce the cost of producing print almost in half. And there may be redundant services of a competent technician or coder, and it will help to increase your company's success in production. Well, making a colorful cardboard package with a vivid print can be profitable. It is important to choose a competent method of making application to the package paper, and modern technology to help you save money, and customers remain satisfied. Based on materials from the portal LamiPak. Ru


Network Business

November 8, 2011

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In the network business and the parent the child should put themselves in place each other and to understand the situation, give gifts to each other (this is advice rather than enforcement), because the network marketing – a business thanks. Again, compare the corny line business. When you thank the authorities in the last time? Salary – did not count. Awards – perhaps, but it is so rare, and often threatened, that will deprive the award.

And when you thank your guide for the last time? Commonplace congratulations to the birthday Head – It is rather, a voluntary dues, which is collected from the entire team. And talk to souls, shake hands … I think it’s true idiot in a linear business. To summarize the above. I looked at some of the Orthodox Forum.

There’s the horror that is happening – network marketing – a sect, a people need to hang noodles on the ears, “vtyuhivat …” This raises another question – and when we have to “Privoz” as Aunt Sophie “vtyuhivaet” linear business rotten pilchards – an Orthodox? And when young people go to work distributors “Khortytsya”, “Soyuz-Victan” or “Nemirov” – is an Orthodox – the people selling the potion, because “Drunkenness – enmity against God … Alcoholism – a voluntarily courted demon … Drinking drives the Holy Spirit, “- he wrote St. Basil the Great. And as for the network business unit under the scheme of the sect – it is such nonsense, because actually the authors of those lines, anything without understanding, seek only to keyboard pounding. The scheme is another business entirely.


Sponsored Advertising

October 20, 2011

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The package includes a pneumatic figures, compressor, an electric cord 25 meters long, operating instructions, the packaging bag. Aeromost designed to be installed both indoors and outdoors. The product can be operated at -30 to +30 C, wind up to 6 m / s, without rainfall. Maintenance during operation does not require Aeromost. Our company can offer you several options for standard shapes and parties, or to develop a draft Aeromost, ranging in size from 4 to 10 meters gates, arches (start, finish) – a great advertising medium for marketing promotions in the open air and spacious rooms. A great way to advertise on sports, skiing and cycling, track and field races, equestrian competitions, caravans etc. Aperture width from 3m to 15m.

Opening height from 2 meters to 4.5 meters. Inflatable informative post – is the original and mobile advertising solution Sponsored 'pillars' – it's easy advertising design. Thanks to the mobility, ease and speed of installation, the possibility of introducing almost any location, advertising pillars are very attractive and also an easy way to advertise your company. A pillar made of diameter 0, 8 meters high and has a height of 2.3 m, weighing about 5 kg. Inside the column is placed the fan power of 75 watts, which enables hold a post in an upright position.

The total area of advertising space – 5 square. m assembly and disassembly within 2 minutes. The assembled "inflatable informational post" like a cylinder with a diameter of 80 cm and height 30 cm balloons, Geostat – The height of tables from 0.5 m to 8 m diameter sphere, from 3 pm to 7 m. The size of the advertising field: 0.7 x 9.4 m and to the wishes of the customer's cabinet is designed to species clearance space for exhibitions, sporting events, entertainment programs, shows, presentations, etc. and placement of advertisements. Upgradeable internal illumination. Our experience has shown that equipping them with additional features such as dynamics, interior lighting – greatly increases their effectiveness. The cost and time of manufacture of inflatable structures depends on the complexity of making a character or object and agreed at a meeting with a customer operation figures do not require special training and support personnel. Advertising agency "Matti" provides a guarantee on their products. As our company knows their products, so execute and after warranty repairs quickly and efficiently.