The coach emphasizes empowerment, strengths, and accomplishments. The work of the coach implies a continued development. Consultant is the expert in the consultative relationship: experto-cliente. The consultant focuses on that and tells you how to do it. The objectives are identified by the expert or consultant…
The consultant provides the strategies and the knowledge of the expert. The consultant provides solutions and sells its product. Continues a recovery approach with emphasis on deficits and problems arising from the breach of a standard compendium of conduct. The consultancy is casual and is based on needs. Similarities between a coach and a therapist.
According to Zeus and Skiffington (2000), the coaching roots are to be found in psychology, specifically in psychological theory, and often in psychological practices. Likewise they maintain, that coaching brimming with notions of humanistic psychology; which is based and is of the human values of auto development and the self-understanding. Tutoring involves the review and clarification of the needs and values of the individual, and the development of goals that lead in turn to personal and professional development. Existential issues, among which are the identification of the purpose and the meaning of life, the alleviation of suffering and the ability of the individual to enjoy a joyful life are essential in the coaching process (p. 10). Although coaching is not therapy, many coach trained in psychology adopts therapeutic models, which include: the solution focused therapy, transactional analysis, neurolinguistic programming, constructivist therapy, psychodynamic, among others. Four of the similarities between a coach and a therapist below in their professional practices. Both recognize the primary role of the confidence and behaviour in the relationship. Both recognize that all customers have a potential of personal growth and self-discovery. Both stress the importance of the choice and responsibility of the client regarding the change. Both focus on the empowerment of strengths and the skills and resources of the client.