Trademark registration is not cheap, and the registration process takes a pretty long time. Why, then, to register the trademark for the organization? Do not need it to us and we will cope without the brand. Of course, if you manage your business consists of trade Belyashov, and even then not for long. Trademark registration protects your organization from your competitors, after the registration of your trademark your competitors can not use your pictures, signs in order to introduce the consumer into error. Trademark – is the authority of the organization. But the presence of the brand does not immediately create credibility, it must first be earned. And how to make credibility with consumers? Yes, really good question.
Constantly, when purchasing goods on the domestic market faced with a frank vparivaniem product to the consumer. Only to sell, and then we no longer interesting. It observed anywhere and everywhere. Insurance market – try to get insurance with the insured event, but is incident and will lose a lot of nerves. Automotive market – on the phone one price, come to a place already another price that arises from the alleged selection of colors, windows and heating mirrors. Real estate – who will tell you what the history of the object, why it is sold, and what repairs were made, for example in the apartment. That's the same everywhere, only to sell goods, receive short term profit, and move on. But fortunately so do not all companies, there are companies that have registered trademarks, brands created and hyping them with the primary attention to the quality of products.
These companies are gradually supplant the market of unscrupulous manufacturers and vendors that will not withstand the competition, a good example showed us the current crisis. So where do start a trade mark registration. Do not confuse the brand with the brand name. Brand name, is automatically registered in contact organizations in the state register of legal entities. All the best immediately think that brand name was in tune with your business concept that it itself has said about your business. Devise suitable for you business name. If the corporate name of your company is not suitable for your business, register a new legal organization resembling a title. Select brand name best professionals to write better music composer trust than a deaf person. Picking up a trade name and registered a new company, you are now a direct path to registration of the trademark. Refer to the designers refer to the artists, that they will draw you to the desired mark, that he will reflect your organization. There is no need to save, this is your business, it is better to save your expenses, but not on the payroll of your employees. If you have a decent picture you have more direct path to registration ward. Now you can use the trademark in your documentation, your advertising on your site. Now you are the owner of your intellectual property, which can be, and the better you need to evaluate. Refer to the professional appraisers intellectual property, even if they appreciate your brand. Now you can amortize your brand, the price of which can reach a large number of zeros. Now you can sell your operating business, which now has grown enough in price and the proceeds will be re-let in your not stopping business. There are many options, one only knows that the cost of Intellectual property has always paid off, and those companies are not engaged in improving the quality of governance of their organizations go (not even in history).
Coaching (we are talking about business coaching) – is today perhaps the most effective style of management personnel of the company. Its use gives managers a lot of advantages, which can transfer quite a long time. One of the benefits, and very tangible, a substantial saving of working time – the main resource of any leader. At first glance, coaching as an additional procedure, on the contrary, requires additional time costs. This is true. Education Coaching, its implementation, of course, require a certain amount of time. This is natural. But these costs are recouped many times in the aftermath.
Education Coaching managers – is not as long and complicated as it might seem at first glance. Here we must consider that managers do not have to master all the subtleties and nuances of the profession of coaching. Quite enough learn basics of coaching, learn to apply their knowledge and skills in practice, and further improvement is possible in the process. Thus, time spent on coaching education is minimal. With respect to introduction, here it takes quite a bit.
It depends largely on how quickly will the manager to rebuild their style of work, as well as on how quickly his staff will learn the "rules of the game." Much depends here on the same corporate culture, adopted by the company. Initially, of course, not everything will be smooth. Managers are sometimes very difficult to move away from the traditional policy-making style of leadership and move on coaching. Perhaps also some resistance, especially from employees who do not like to take responsibility for themselves and prefer to have them constantly supervised. But all this can be overcome. Pretty soon people realize that coaching really works, and this management style is really practical and effective. As for the coaching process at work, here it takes quite a bit. Suffice it to recall how long it takes for you to give the employees are any indication, to instruct them.