Trademark registration is not cheap, and the registration process takes a pretty long time. Why, then, to register the trademark for the organization? Do not need it to us and we will cope without the brand. Of course, if you manage your business consists of trade Belyashov, and even then not for long. Trademark registration protects your organization from your competitors, after the registration of your trademark your competitors can not use your pictures, signs in order to introduce the consumer into error. Trademark – is the authority of the organization. But the presence of the brand does not immediately create credibility, it must first be earned. And how to make credibility with consumers? Yes, really good question.
Constantly, when purchasing goods on the domestic market faced with a frank vparivaniem product to the consumer. Only to sell, and then we no longer interesting. It observed anywhere and everywhere. Insurance market – try to get insurance with the insured event, but is incident and will lose a lot of nerves. Automotive market – on the phone one price, come to a place already another price that arises from the alleged selection of colors, windows and heating mirrors. Real estate – who will tell you what the history of the object, why it is sold, and what repairs were made, for example in the apartment. That's the same everywhere, only to sell goods, receive short term profit, and move on. But fortunately so do not all companies, there are companies that have registered trademarks, brands created and hyping them with the primary attention to the quality of products.
These companies are gradually supplant the market of unscrupulous manufacturers and vendors that will not withstand the competition, a good example showed us the current crisis. So where do start a trade mark registration. Do not confuse the brand with the brand name. Brand name, is automatically registered in contact organizations in the state register of legal entities. All the best immediately think that brand name was in tune with your business concept that it itself has said about your business. Devise suitable for you business name. If the corporate name of your company is not suitable for your business, register a new legal organization resembling a title. Select brand name best professionals to write better music composer trust than a deaf person. Picking up a trade name and registered a new company, you are now a direct path to registration of the trademark. Refer to the designers refer to the artists, that they will draw you to the desired mark, that he will reflect your organization. There is no need to save, this is your business, it is better to save your expenses, but not on the payroll of your employees. If you have a decent picture you have more direct path to registration ward. Now you can use the trademark in your documentation, your advertising on your site. Now you are the owner of your intellectual property, which can be, and the better you need to evaluate. Refer to the professional appraisers intellectual property, even if they appreciate your brand. Now you can amortize your brand, the price of which can reach a large number of zeros. Now you can sell your operating business, which now has grown enough in price and the proceeds will be re-let in your not stopping business. There are many options, one only knows that the cost of Intellectual property has always paid off, and those companies are not engaged in improving the quality of governance of their organizations go (not even in history).
But the laws of business are built differently, if a user needs to refill, so it is necessary need, and it is the need for manufacturers of laser printers that do not want to pay attention. How can get a laser printer is cheaper than a laser cartridge? Manufacturers of laser printers their own capacities and produce laser cartridges, laser cartridges for cost is not as high as the laser printer, laser cartridge is only plastic, a piece of the chip (to the consumer is not tucked cartridge), so he might be low. All these materials are relatively inexpensive. This is evidenced by the fact that some organizations are involved in the restoration of laser cartridges and sell them for cheaper than the original laser cartridges and have a the business income. Everything indicates that the manufacturers of laser printers do not want to give the market supplies, and at the same time do not want to hold its market methods, and act through the termination of the guarantee, if you used refilled laser toner cartridge, start to put microchips on laser cartridges, increasing their cost, which counts the number of pages printed in ink and block it. Prior to this I had to think of to put a chip that will be considered for you as you type, and if he thinks that you have typed a lot, block cartridge.
It would be better thought of as a lower price, and whether it is time to adopt new types of printing. And what about the refillable cartridges, using the services refueling cartridges you automatically lose the warranty on your printer, using the services of unqualified professionals refueling cartridges can damage your printer. As for warranty repair of printers, then a simple calculation you can see that the third second refill your cartridge saves you a new printer, that is, after two refills cartridges you can now not worry about your printer warranty repairs, and if you still need arises, you can use the services of the same refueling cartridges that will not only fill with laser cartridges, but at the same time, and troubleshoot laser printers, it is in place, the benefits are simple, you do not lose time on the delivery of your printer in warranty, you do not wait and do not lose time while your printer is examined to outsiders scratching, which prove the facts refilling cartridges, and for the use of low-quality printer to deny you warranty repairs. Here, the master of on-site true for the money, you do everything, yet give the necessary directions for use. Another advantage of refilling cartridges, as I learned it from the Internet, is that fewer consumables recycled, less plastic to recycle, it just begins to serve much longer, I think for the green – it's a good reason to use the dressing ink cartridges instead of buying new. All these are my tips for unprofitable business if your business is profitable, say – The notary, where printing one page worth seven hundred rubles, or about refilling cartridges and do not think there ever will pay you the consumer, and if you ever print of the contract and the tone of other literature, here we must assume savings in costs for business in three is not bad huge.
Coaching (we are talking about business coaching) – is today perhaps the most effective style of management personnel of the company. Its use gives managers a lot of advantages, which can transfer quite a long time. One of the benefits, and very tangible, a substantial saving of working time – the main resource of any leader. At first glance, coaching as an additional procedure, on the contrary, requires additional time costs. This is true. Education Coaching, its implementation, of course, require a certain amount of time. This is natural. But these costs are recouped many times in the aftermath.
Education Coaching managers – is not as long and complicated as it might seem at first glance. Here we must consider that managers do not have to master all the subtleties and nuances of the profession of coaching. Quite enough learn basics of coaching, learn to apply their knowledge and skills in practice, and further improvement is possible in the process. Thus, time spent on coaching education is minimal. With respect to introduction, here it takes quite a bit.
It depends largely on how quickly will the manager to rebuild their style of work, as well as on how quickly his staff will learn the "rules of the game." Much depends here on the same corporate culture, adopted by the company. Initially, of course, not everything will be smooth. Managers are sometimes very difficult to move away from the traditional policy-making style of leadership and move on coaching. Perhaps also some resistance, especially from employees who do not like to take responsibility for themselves and prefer to have them constantly supervised. But all this can be overcome. Pretty soon people realize that coaching really works, and this management style is really practical and effective. As for the coaching process at work, here it takes quite a bit. Suffice it to recall how long it takes for you to give the employees are any indication, to instruct them.
Practice shows that human action is motivated by the most effective. Take a simple example, most actors work, if entrusted to he fits the character actor's role, there are masterpieces and award in the prestigious awards. In such cases, the organizations we say that the employee performs the most peculiar role for himself. How to choose a staff member to perform work in accordance with his usual role? First, you should know what roles are demonstrated in practice management. And secondly, be able to these roles required the employee to identify.
To determine the roles commonly used as a surveillance or as specific diagnostic tests. They can be used to identify the following groups inherent to any employee (and supervisor, and the performer) Role: Mental: a generator of ideas, analyst, an expert (expert) Performing: Administrator (Coordinator), Artist, Management Supervisor: leader (motivator), a collectivist, a communicator. In order to "adjust" the performer to the required role in performing the task, it is necessary, giving him the job, talk to him in the language of his motives. In other words, to use such words in conversation, which correspond to the most relevant for human needs. What motivators (needs) are shown in modern organizations and employees can be used in the practice of management? They are: The need for equitable remuneration need for a comfortable working conditions need to structure jobs and work in close relationship need a small group of colleagues in the relations with the need for a large group of people need to recognize the results and The need to influence developments and monitor the actions of other people's need for change and a sense of unquenchable interest in the need for creativity and expanding horizons need for independence and The need for independence and the establishment of high achievement goals need interesting work If the manager will set up a slave on the performance of its inherent talents and roles, it will provide a better understanding performer this goal, the high efficiency of action the Executive, and bring him a deep and sustained job satisfaction.
Instead of the conclusion of business management system – one of its domestic assets, and most, by the way, poorly studied. His contribution to the overall cost of business can be substantial – up to 20-50%. Consequently, the search for more efficient management systems can give substantial economic effect. However, in this way should give up some stereotypes in favor of a new management thinking. Its essence is this: In search of reserves increase the effectiveness of management do not waste your time trying to invest in employees is that they are not given by nature. Instead, try to identify them is that they have already laid down by nature. That's merge and reinforce each other two forces: the desire of companies increase their value through the identification and use of hidden reserves in the management and employees to the desire of each individual and the maximum disclosure of their talents 1 The article was published in the journal "Director General", 2008, Kiev, Ukraine 2 Here and further benefited from the books of Buckingham and Coffman M. K. First, we need to break all the rules! With the world's best managers do differently? – M: MTsNMO, 2005. – 328. Navruzov Y. Structuring chaos. A practical guide to the management team – Dnepropetrovsk: Balance Business Books, 2005. – 318.