Tag: catering & hospitality
All marketing segments such as direct marketing, cross-marketing and Internet marketing have been merged to a big GeMax marketing mix. In addition, all new GeMax marketing campaigns for the hotel industry were presented. GeMax held a parallel event on the second day. Long-time members dealt in the same period with the future trends in the hotel industry”. The presentations for this industry news selected and through internal and external speakers such as Michael Thenner (blaueQuelle communication society mbH) and Birgit Weiss (leisure, Gottingen), practice-oriented presented Rudiger Krenz (AXA Service AG) and Werner Gartner (head of coaching at GeMax). “” “Of the talks: successful marketing strategies for a conference hotel”, the future business travel market requirements”and destination I: the traveler of tomorrow makes depends on the goal of the hotel” there from noon “” in-depth workshops with titles: analysis of the own marketing strategies and the steps to successful marketing as a conference hotel, my offer for the business travel market of tomorrow “or which offer niche can cover my hotel for the future?”. Two days compact knowledge for the participants plus possibility of deepening through external partners two strenuous, but beautiful and especially informative days are behind the participants.
In addition through the breaks like a conversation a good breather prepare for cooperation partners, exchange of between colleagues and the refreshing of friendly relations for all parties involved”to everyday business. To do this, an old sat GeMax Member operating: well, that was even more than good. Great input, good entertainment and informative talks we have moved our goals in the direction of “Insolence”…!” But also new members could barely contain your enthusiasm and communicated to GeMax company page on Facebook: it has made me a lot of fun and joy. It was my first time. Hope will not be the last. Lots of information and new ideas brought and also new people met and exchanged experiences.
Thank you.” For the first time in the program of events this year: the Company Y-site. It has paid off, says Lars bang, Managing Director of Y-site and commented on the event with the following statement: thank you for this event. We have enjoy a highly professional organization, interesting topics, a great programme and enthusiastic restaurateurs and hoteliers. We look forward to the deepening of contacts and successful collaboration.” Sandra Baltes of protel hotelsoftware GmbH added as a partner shortly but concisely: thank you very much for this successful event! Great speakers, great evening… We were impressed!” Also by GeMax would thank us! Thank you for the many participation, thank you for the great commitment of our Members, thank you for the many suggestions, we great conversations and this friendly “-feeling.” But above all, thank you for the trust placed in us in our daily work. Are living proof that the GeMax system works!
As a parallel event for GeMax presented the future trends of gastronomy”long-time members. “” “In this part of the seminar, the participants received lectures on the topics: wedding 2.0: the wedding fair Portal region” (Presenter: Werner Gartner, head of coaching at GeMax), guests win with Facebook “(speaker: Lars Bossemeyer, Y-site), keynote address marketing to Swabian art” (speaker: Bernd Reutemann, mindness consult), which resulted to the deepening and individualization in same topic workshops. Here, James Woolsey expresses very clear opinions on the subject. “The participants selected the most relevant for you theme after their three future-oriented lectures and visited the workshops: creating a wedding page of my region and marketing via Google”, building my company page on Facebook (like I get many fans in no time?) “or the creative workshop: introduction my strengths and my region in the offer developing and marketing my restaurants”. The hospitality industry day future speech for a demanding “Audience Tuesday, October 25, 2011 the second day of the extensive GeMax year event based for new members at the seminar targets 2012: annual marketing planning for the hotel industry”. Here mediated content from 10 h until 17 h included the most important key figures for the operation of the hotel in the first part of the seminar. There were pointed out the importance of figures works, priorities and the focus placed on profit maximization.
As well, the basics for an optimal marketing planning were developed and discussed the need for basic marketing. The second part of the day devoted to the definition and processing of relevant target groups then. What are the main target group of the respective hotel? Can what niche audiences generate more sales? Through an overall strategy was pointed out by target groups and practice-oriented examples, how a year marketing planning with simple means can be used in the operation. Year-round activities with travel agencies, Internet booking portals, decision-makers and multipliers from business and politics and group tour operators were the GeMax concepts plausible implementation worked on.