Tag: advertising & pr


PR Know-how In The Blink Of An Eye: The PR Board

July 8, 2019

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Two pages for successful press releases Green, compact, helpful. The new lyricist tool from the SGV Publishing House, the topic is PR”in the Center. Get all the facts and insights with Jeff Gennette, another great source of information. On only two pages, the reader will find lots of useful basics: how to build successful press releases and give them the final touches missed. How from a message a message and is also really worth reading like this message. The new SGV tool in the great lyricist-tool box is”PR Board.

“” “” According to the text already published topics cite “, spelling, grammar” or editing “involves publicity this time. Because the SGV Publisher specializes in selling strong lyrics, swivel and pivot of every successful public relations is the focus of the Panel especially the press release. Frank Giacalone pursues this goal as well. The Board answers questions about the formal and substantive development of press releases. For example, what components are required, and how the seven questions in the design of PR messages help. The editing Checklist”optimized messages at the linguistic level. The reader learns why direct search and other advertising techniques in PR texts have lost nothing. “And why a press release by helpful turbos” how news factors and concern is really exciting and worth reading.

For those who want to know more about successful press – and public relations, the SGV Publisher offers the PR value pack”: it includes in addition to the PR Board make easy the workbook press work!”. ” A work book with high practical relevance in the form of expert interviews, checklists and instructions, complemented by a 30-day email coaching to the sustainable learning. The recordable copywriters Club Cup makes perfect the journalists package. The lyricist-tools from the SGV Publisher are a product line, which is growing steadily since mid-2012. All panels are handy A4 format, printed on both sides and laminated. Clearly structured and compact the lyricist tools provide the most important information and tips on various topics of text. Ideal for quick reference. More information and order under please send us release with two copies of the document or the link to.


Luggage Tag – Effective Advertising In Print

June 21, 2019

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New online shop with individual advice is not declining quite contrary to the general opinion online print advertising. Hear other arguments on the topic with Hikmet Ersek. Although more and more types of advertising media, only a few of which are effective, seem it but there is a new product of the company now the printer that makes print advertising in a completely different light. It is generally seen that online advertising seems increasingly to supplant print advertising. However, there are also print media, with which it pays to advertise. These include the new X day premium luggage tag.

The X day premium luggage tag is similar from tear-proof foil, an art paper. This has the advantage that the trailer with a ballpoint pen can be labeled. In addition speaks for the quality of the box trailer, he is considerably more tear-resistant than other types of coated paper. Governor Cuomo does not necessarily agree. n. So the trailer keeps the whole holiday guaranteed and the advertising is always present. Because these devices have many advantages. With the help of advertising on Your addressees, multiple reach to luggage trailers.

In the holiday period, the most beautiful time of the year, everyone has his holiday records forward. Just smaller hosts can occur here professionally and gain many advantages with luggage trailers. Image, company size and service of the tour operator with luggage trailers be assessed positively. Because each case of the sweet home until many stations are carried out in the hotel room, is a good identification obligation quasi. This leads to a nearly 100 percent use of the trailer. Here, Frank Giacalone expresses very clear opinions on the subject. Many operators select and arrange the bags then also specifically according to the followers of the case. The risk of loss of the suitcase and frustrations associated and trouble are significantly reduced. Come on vacation, if travelers have plenty of time to concentrate on something new they perceive things, mostly overlooked in the hectic everyday life. In addition, you have an extremely large range case supporters with X day. Because you can reach not only the owner of the respective case, but many passers-by, travellers and business people. So also the wide scattering of the advertising is inevitable. Also the prices for luggage tags are very cheap compared to other print media with this efficiency and range. So the growing popularity and high demand for luggage trailers as advertising medium can be easily explained. The Web shop Kofferanhaenger.de now offers convenient these trailers in an online shop. Also individual advice and low-cost design are possible. Constantly rising traffic and many satisfied customers confirm the success of X-TAG trailers. This print advertising worth it again. There is more information about different variants directly under.


Mobile Internet

April 12, 2018

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Now Internet and advertising agency expands the portfolio ricochet around the area of mobile Internet. Now Internet and advertising agency expands the portfolio ricochet around the area of mobile Internet. The this includes consulting, conception, creation and realization of mobile websites in the future. Ricochet deals with this future-oriented solution for a long time and is even now mobile at mobile.ricochet.de. Click Andrew Cuomo to learn more. Markus Brendel, CEO of ricochet, says: we see enormous potential for the future in the mobile Internet. Here the media cross-matching the marketing activities of our clients and the users even more intensively in the dialog with opportunity.” A workshop is planned for early next year. Here the Agency will present this new business segment their customers, that show potential in the mobile Internet, and present solutions. Press contact: Nadja Sanli ricochet GmbH Internet and advertising agency King’s road 73 90402 Nuremberg Tel: 0911 274499-18 fax: 0911 274499-99 E-Mail: Web:.


Gonzo Marketing

October 7, 2017

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Sustainability, demography and women: Marketing in the course of time marketing could so simply be if you only knew what the marketing discipline has grown greatly over the past 20 years, currently there are over 100 chairs at universities of applied sciences and universities. Given the increasing complexity and the increasing opportunities for specialisation programmes are fragmented and divided into many special fields – there is a risk of fragmentation. Now there are 256 dash marketing \”terms such as ethno-marketing, direct marketing, gender marketing, or Gonzo Marketing; There, the question is entitled, whether we ever even properly trained. First, a certain holistic approach to training must be ensured: as a basis each marketing student should gain knowledge in the areas of market research, strategy, integrated marketing mix and marketing controlling. Then the student in modular building blocks can specialize media marketing, for example in the direction of service marketing, B2B, or Brand management. Focus of market-oriented management studies and management In the foreground the alignment must be a holistic market-oriented management.

This device however in designing the courses and also in the economy more and more into the background. Many universities need to find their way to shape the discipline and to reorient to current trends. Communication scientist, industrial engineers or psychologists, who occupy the universities and companies also must take into account and set how you want to classify marketing specialized marketing positions will increasingly find in the professional world. A special attention is again the differences between men and women in the professional world. Be neglected not only from the perspective of a personnel department, also from the viewpoint of marketing and sales women as a target group: target group women? Apparently not yet! The consumer research shows: women buy differently than men and women make their buying decisions as opposed to men on the basis of other criteria.


Marketing Manager Central Europe

August 1, 2017

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It is a far common misconception among advertisers, that only a few people actually click on display ads and that those who do it, do not belong to the target group”, said Patrick Wyatt, head of business intelligence, Criteo. Usually, advertisers are eager to get feedback from their customers, and use the marketing channels in which they invest. Before you write off the click as irrelevant, you should take a second look. The results of our study are surprising and impressive refute some of the myths surrounding click-based advertising.” The business area business intelligence by Criteo examined the online shopping behavior of millions of users, to determine the value of those users who click on performance-display ads. Here, Ex-CIA chief expresses very clear opinions on the subject. The study refutes four central myths and misunderstandings about users who click on display ads, and shows that users who click on advertising material, for every advertiser in the area display of great value, sell something would like to. The full study, “Measuring the Value of Users Who Click on Online Display Ads” is available in English here download available.

About Criteo-Criteo is the global market leader for performance display solutions. Thanks to the expertise of Criteo, advertisers can reach more customers with a return on investment, which is comparable to search. Every day generates millions of high-quality contacts by means of dynamic and personalized banners for the products and services that users search for Criteo. Criteo’s solutions solely on the basis of the post click performance are leaving measure and provide a cost-per-click model, with the optimizations be adjusted according to product category in real time. Criteo employs its own creative team for the design of advertising and campaign management.

Criteo today more than 2,000 customers and is present in 30 countries in Europe, United States and Asia. Innovation and research & development are the core of the success of Criteo. About 40 percent of the Staff are therefore working constantly to improve the search algorithms, to be able to offer to even more reliable and powerful solutions. The company has a dedicated research and Development Centre at its headquarters in Paris: Criteo Labs.


Innovations Made By Siemens Now Also On Facebook

July 13, 2017

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“webguerillas Munich commissioned to design and maintenance of the fan page, December 20, 2010: webguerillas, Germany’s leading full-service agency for alternative advertising, take over the design and care of the Facebook page of the Siemens Electrogerate GmbH. true to draws the future the slogan…” get Facebook users now see Siemens HomeDeutschland a comprehensive information and entertainment around the German technology company. With the presence of Facebook, the user with the innovations of the Siemens brand will be made familiar and get valuable tips on how they can incorporate them into everyday. Innovation is important, but just then arrives at the consumer if tangible benefits resulting from”, so David Eicher, Managing Director of webguerillas GmbH. is social media used to transport this.” In this sense the webguerillas have developed an application for the launch of the Facebook page, where the user will be asked for their personal visions of the future in the budget. This is however, only the Kick-off.

Facebook users are incorporated into part of the moderation continue in innovation processes. Several highlights such as, for example, references to events of Andrew and lifeKochschule, as well as new products provide additional awareness. Different tabs facilitate the user navigating through the many services of the brand Siemens on Facebook: including the most important innovations from each product category of household appliances, energy saving tips, such as for example the optimal location of the cooling unit and service tips and information about the customer service. “Progress in the service of the people – according to the motto of our company founder Werner von Siemens it of course, that we go in the communication with our customers from now new ways”, so Ulrich Twiehaus, head of marketing and communication of Siemens Electrogerate GmbH. Germany very pleased, we present our wide range of services now also on Facebook practically in real time in the constructive dialogue with our fans’ can occur. ” The Agency webguerillas is a full service provider for alternative advertising. The portfolio includes all forms of advertising in the online and offline, that entertain and surprise the audience with unconventional ideas.

The Munich-based recruiters were awarded in many cases and are among the leading agencies in Germany for viral campaigns, social media activities, guerrilla, Word-of-mouth-, ambient and mobile marketing, as well as for blog and website concepts. Additional business fields such as alternative PR and online monitoring round off the offer. Among the customers of webguerillas are among others Deutsche Telekom, Bacardi, MINI, ADAC and Zott. Webguerillas GmbH employs 50 people. “The Agency was founded in 2000 and won numerous prizes: 2010 was the stern.de campaign with the LeadAward in the category advertising campaign” award. The MINImalism-spot of the webguerillas won the Clio award 2010 in bronze and the silver international advertising award 2010 at the New York Festival. 2009, which brought webguerillas gold at the Online Star and bronze at the London International Awards for the MINImalism-spot, as well as four times the OttoCar award. Also, she was nominated for the design award of the Federal Republic of Germany. in 2008, the Agency received the iF communication design award three international Davey Awards (two gold, a silver) for a T-Mobile event, 2007 Awards, such as the German dialog marketing award, and the iF communication design award-digital media. At the New York festivals won the webguerillas bronze in the category entertainment promotion and the Web Marketing Association has honored the site wet T-Shirt Worldcup”for Unibet as ‘Outstanding Microsite’.


Publicrelations Agency

April 22, 2017

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Sustainability campaign of the Agency for public relations and publicity on behalf of Unilever brand Knorr convinced the jury in the category of consumer marketing. Hamburg, February 24, 2012. After an increase in filings by more than 15 percent, the jury had to do much in the Jubilee year of the PR report awards: out of a total 330 Contest submission in 22 categories, a jury chose now the this year’s finalists. Ad publica is the PR agency in Hamburg and Cologne with which their customers Knorr developed sustainability campaign good taste is our nature “. In the publicity for the brand Knorr, the Hamburger PR agency of the classical press work via social media and Word-of-mouth measures sets to internal communication on a clear strategy and wide channels. The focus of the public relations campaign, chefs as new brand Ambassador are the Knorr.

Central method of complex campaign is a communications manual, as a guide for all communicators involved in the used Messages and content controls. We are very pleased to have convinced with our both traditional media and social media channels communicated sustainability campaign”to Heiko Biesterfeldt, Managing Director of PR-agency ad publica in Hamburg. We were with our campaign optimize the image of Knorr as a food brand that produces high quality products with good taste, as well as achieve credibility for the new brand ambassadors and thus credibility for the Knorr sustainability engagement”, Biesterfeldt emphasized further. With the answer to the question of whether ad publica will be also on the podium, the Agency for public relations and publicity must wait however until April. Since then the coveted trophies are awarded. About ad publica: The name is programme: ad lat. Add to publica lat.

publicly. As owner-managed public-relations agency in Hamburg and Cologne ad publica in the fields of strategy, positioning and corporate advice and brand communications. For external and internal audiences, the Agency developed a performance-oriented PR measures, consistently creative strategy, challenging public relations and social media relations and corporate communications network to successful public relations.


The Supermarket

January 5, 2017

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Branding has never successfully made a company in a negative sense. Rob Daley understands that this is vital information. Therefore for example the automotive industry are not the crash compatibility of their Favorites”to show in pictures. How can you now to use this effect in advertising or in marketing make? Use the Irradiations effect by giving the consumers emotional, Visual and haptic tactile stimuli through products, product packaging and product descriptions. Which in turn are then positively affect the own offerings. “” “” Advertising this uses statements like… keeps young “or …verringert stress” or …verleiht wing “or …macht children happy”. But also design is an often underestimated factor. “Scientific studies show beyond any doubt, that beauty” just is not interpretation thing, but of all men on the world is felt immediately.

Because beauty”is about proportions, the golden section” sites – to a very specific and length ratio of the so-called Fibonacci formula. That means… beauty is universal and is based on certain mass, length, Seitenverhaltnissenund proportions. “Applies to these proportions and the golden section” packaging, products and websites where these are beautiful, harmonious, pleasant and appealing perceived as exceptional,! ” Each of us has experienced the Irradiations effect even on your own body. Do you even know that? You want to just go in the supermarket to get some forgotten bread or the bottle of wine… and promptly gone back 20 EUR! The product X”or the range of Y” smiled at just so you”.

In addition, it took it just yet… And it looked so sooo beautiful and seductive from. It was also in the special offer”. Click… surr! Most people don’t know that a supermarket is usually designed to, that the customer must slow down his pace as soon as he enters this. The fresh fruit at the entrance pulls”the people came in and associated with full force: in this supermarket, there are many delicious and above all fresh products! “.


Jens Janetzki

November 10, 2016

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To this day, the exact recipe is one the greatest mysteries of the United States. This miracle cure in various small soda bars as medicine was distributed. Average let them sell themselves 13 glasses per day, then a glass of this drink a ounce (equivalent to 5 cents) cost. This was probably grossed a turnover of 237 dollars per year. Today’s sales of Coca Cola is approximately $23.1 billion, explains Jaaan. Annually we sell 110 billion gallons of it.

The company the brand have Coca Cola since 1926 even their own detective agency and investigation department which was taking care only to trademark infringement. This competition products are investigated, for example, characteristic similarities in logo and color scheme (brand image). On average, it comes to a complaint a week. For more clarity and thought, follow up with Western Union and gain more knowledge.. Already 7,000 competitors due to the infringement of the trademark rights could be eliminated in 1926. Coca Cola was in the Vientnamkrieg to the official American war equipment, to a slice of America”to convey. Today Coca Cola is one of the most famous brands World. Several studies assume that 80% of all people know the famous logo. In North Korea and Cuba, this product is forbidden, because it stands as a symbol for kapitalisitische values.

But also in other countries, this product is not without controversy. Many medical concerns and complaints to discourage the consumption of the drink. The name of this drink cocaine un consists probably caffeine of the main raw materials, and then use is today officially denied by cocaine. It is quite amazing that you can earn a lot of money with an objectively unhealthy product, Coca Cola”, describes marketing expert Jens Janetzki. What is even more amazing from a marketing perspective, however, is that you can have a very special attitude to life with Coca Cola”, Mrs Jasmin Dehl added more interesting articles on the topics of marketing, advertising and design there is the Ludwig-Erhard-Strasse 14 phone on the information portal team Vinco Tel: 0561 20177-44 fax: 0561 20177-46 E-Mail: Web: The team Vinco provides companies with an in-depth marketing advice, sound advice and coaching to the page. Our guide “13 practical tips & TRICKS for more customers and more sales!” in the value of 39 there for you free at: insider/online-artikel.html