Probably, each director has repeatedly asked the question – how to motivate your staff? And even introducing and using some sort of incentive system, a few months later the head again begins to look for something new, as is the system ceases to give the expected results. As a real example of the importance of motivation can result in a poll that we conducted among the merchants of St. Petersburg about a year ago. The question was as follows read: "What prevents you earn?". In the diagram you can see the answers to this question sellers. "Laziness, no desire, aspiration, incentives" – in a scientific way all of this motivation. Perhaps you yourself noticed many times that if the final result very much want to reach, the activity increased several times and getting up in the morning becoming easier. Same with our staff: how much they want to achieve the goal – determines the rate and percentage of implementation. For those who believe that all people working in the company for the money, we can recommend to conduct a survey within the company. You will get some new ideas. To clarify the true intent of staff to assist Head is the "Scale of motivation." At the highest level – the debt – the employee will never leave the company if it is in poor condition. He fully understands how his future will be linked with the future of the company, and not looking aside. He "radeet" for the overall success.