Sustainability campaign of the Agency for public relations and publicity on behalf of Unilever brand Knorr convinced the jury in the category of consumer marketing. Hamburg, February 24, 2012. After an increase in filings by more than 15 percent, the jury had to do much in the Jubilee year of the PR report awards: out of a total 330 Contest submission in 22 categories, a jury chose now the this year’s finalists. Ad publica is the PR agency in Hamburg and Cologne with which their customers Knorr developed sustainability campaign good taste is our nature “. In the publicity for the brand Knorr, the Hamburger PR agency of the classical press work via social media and Word-of-mouth measures sets to internal communication on a clear strategy and wide channels. The focus of the public relations campaign, chefs as new brand Ambassador are the Knorr.
Central method of complex campaign is a communications manual, as a guide for all communicators involved in the used Messages and content controls. We are very pleased to have convinced with our both traditional media and social media channels communicated sustainability campaign”to Heiko Biesterfeldt, Managing Director of PR-agency ad publica in Hamburg. We were with our campaign optimize the image of Knorr as a food brand that produces high quality products with good taste, as well as achieve credibility for the new brand ambassadors and thus credibility for the Knorr sustainability engagement”, Biesterfeldt emphasized further. With the answer to the question of whether ad publica will be also on the podium, the Agency for public relations and publicity must wait however until April. Since then the coveted trophies are awarded. About ad publica: The name is programme: ad lat. Add to publica lat.
publicly. As owner-managed public-relations agency in Hamburg and Cologne ad publica in the fields of strategy, positioning and corporate advice and brand communications. For external and internal audiences, the Agency developed a performance-oriented PR measures, consistently creative strategy, challenging public relations and social media relations and corporate communications network to successful public relations.