Moreover, Malvicino Santiago says, that we believe that a professional coach for SMEs should be trained to guide a directory in the process of making decisions at a good coach defines the roles, goals and responsibilities before starting the relationship work, good coaching should get the best directory, help you move toward your goals and learn new skills. The characteristics of an effective coach are: listening, ability to questioning, analytical skills, knowing how to structure a good plan (and following) and the ability to connect to the board members to a continuous dialogue that results in the development of the entire organization. According to our experiences the coach to be effective must be willing to learn, be full, a good listener, assertive, improve business results and have a good sense of humor quotes Malvicino Take into account that a good coaching intervention begins in the directory of small and medium business and then goes down throughout the company. The first step in this process is to define the strategic, tactical and operational roles in the organization. If we analyze the organizational structure of any corporation to find: the shareholders who fulfill the role of providing the capital and in return receive a dividend, to the Directory from which emanates the company’s strategic policy, management from which comes the tactical and Finally, purely operational levels. a The fact that this here and now now, SMEs in the country should be open to new management styles, support of new tools such as coaching, giving way to a new organizational culture where all members know the role the company they represent, what expectations of your performance and the way of how the organization helps staff to grow, their needs, give way to develop their skills, abilities to ensure a productive atmosphere, successful business.