In order to advertising (in this case we are referring to is the outdoor advertising) to be effective and truly useful, it is necessary to clearly define the contingent of people to focus the attention where it is, in fact, created. Indeed, if we ask. And how many people engaged in the manufacture of outdoor advertising, wondered about the attraction of the target audience. So, first of all, it is necessary to determine the location of elements of the outdoor advertising – and here one of the important things is to involve the cooperation of these professionals as well as the choice of location will depend on the effectiveness of advertising campaigns. Second, need to think about the appearance of "outdoor advertising" – the size of advertising designs (ranging from small plates and light letters and ending with huge metal structures), and its form. One of the most important and fundamental moment is the choice of theme colors: definitions of brightness and saturation of colors – for one person to be absolutely certain range of shabby, while for the other – a bright and eye-catching. In this case helps to conduct a variety of sociological poll conducted various campaigns, wearing a statistical nature. And so, after the analysis and data processing is becoming possible to the original definition of the target audience and identify the main points and the provisions of which will directly depend on the effectiveness of promotional activities..