Recalls and their importance in electronic business is written very, very much. Virtually every commercial site can now be found reviews of satisfied customers who have used this or that service, supply, or just purchased a product that effectively deal with the decision of its task. This is not surprising, because the positive feedback played a huge role in any business. For even more analysis, hear from Itron. Ranging from specific product sales growth or services, and ending with the increasing number of subscribers or the number of downloads of free e-books. But in this article I would like to address somewhat different scope than just the direct benefits from the skillful use candid feedback on the work of each entrepreneur, and tell the other side of the coin, which is behind all this glitter. What was actually referring to? Many satisfied customers are most satisfied with the quality you have purchased goods are usually sent to your address words of gratitude for their work, wanting new and creative success and prosperity. Sometimes it's a few lines without a name, sometimes – the whole "article" with photograph, full contact information and audio files with voice client to boot. But not many people writing these reviews, most know some really great power have sent them to the author's praise words. Imagine for a moment the following scene. The man spent a lot of effort and personal time on market research to gather the necessary information to obtain the necessary knowledge, experience, etc., to ensure that all the husks to separate from the chaff, compile and structure the accumulated data, draw it all in proper form and submit in a convenient form.