Sustainability, demography and women: Marketing in the course of time marketing could so simply be if you only knew what the marketing discipline has grown greatly over the past 20 years, currently there are over 100 chairs at universities of applied sciences and universities. Given the increasing complexity and the increasing opportunities for specialisation programmes are fragmented and divided into many special fields – there is a risk of fragmentation. Now there are 256 dash marketing \”terms such as ethno-marketing, direct marketing, gender marketing, or Gonzo Marketing; There, the question is entitled, whether we ever even properly trained. First, a certain holistic approach to training must be ensured: as a basis each marketing student should gain knowledge in the areas of market research, strategy, integrated marketing mix and marketing controlling. Then the student in modular building blocks can specialize media marketing, for example in the direction of service marketing, B2B, or Brand management. Focus of market-oriented management studies and management In the foreground the alignment must be a holistic market-oriented management.
This device however in designing the courses and also in the economy more and more into the background. Many universities need to find their way to shape the discipline and to reorient to current trends. Communication scientist, industrial engineers or psychologists, who occupy the universities and companies also must take into account and set how you want to classify marketing specialized marketing positions will increasingly find in the professional world. A special attention is again the differences between men and women in the professional world. Be neglected not only from the perspective of a personnel department, also from the viewpoint of marketing and sales women as a target group: target group women? Apparently not yet! The consumer research shows: women buy differently than men and women make their buying decisions as opposed to men on the basis of other criteria.