Egypt Russian

December 5, 2013


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Over the last six months I had to rest twice in Hurghada in Egypt, stating a fact, with 70% of Russian tourists from the total number of tourists in the city do not sell Russian newspapers and magazines. The same pattern of nearby El Gouna, I think, throughout Egypt, too, and not only there. In front of our hotel in the shop every morning were fresh German and English editions. On the question about the Russian media, the reply that they are not and never was. In any hotel in Hurghada (from 3 to 5 star) on television a Russian-language channel “RTR-Planeta” (incidentally, not the best), where, for example, sports scores almost unrecognizable. During my last stay in May 2008 took the world championship in ice hockey.

Scores of Russian men in vain, but our hotel, change channels, not one involving the translation of our team was not (German channels showed a couple of times his team, while it is not eliminated from the tournament). Thanks to an unknown Arab channel, broadcast live the final game of the championship. Can you imagine what would be in great demand here, “Sport-Express” or “Soviet Sport”, and “MK” from “Komsomolskaya Pravda”. We lived in a German hotel, so we have rescued our former compatriots who moved to Germany, they shared with us the news, mocking us with this. It seems to me that our media and a lot of effort money spent on subscriptions to readers, acting aggressively and purposefully. They spend the prize drawings, make tangible discounts in the form of preferential subscription, while forgetting about the whole “undeveloped field” – our tourists abroad. The number of holidaymakers abroad each year increases, I think that soon the number of readers abroad would be comparable to the number of subscribers to the motherland. Of course, I do not know all the intricacies and difficulties of printing business here in Russia and the delivery of media to the reader, and even abroad, but foreign media come back in time, it means that all difficulties can be overcome.

Business without the constraints do not exist. Each day, only to Hurghada, about every half hour “Boeing” delivered hundreds of our tourists, who are doomed to hunger for information. Probably not one I return home, first rushed to the airport to buy Russian newspapers. Lord entrepreneurs working in the field of delivery media in your business niche unfilled and asking people to fill it as quickly as possible.