Business Tool

May 5, 2011

General

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The site can be profitable to the owner in different ways. Profitable can be a site with minimal information, as well as a powerful portal with sophisticated design and tens of thousands of pages of information demanded by the visitors. In this paper we consider the site not as an online store, or a means of internet marketing, but as a means of selling services and attract customers. Currently, there is a tendency when people Internet growing every day. Increasingly diverse population comes to the worldwide network, not only to entertain but also to search for any goods or services.

On demand we can suggest a service from a Yandex wordstat. Accordingly, our target customers are getting on our site for certain queries in the search engines eventually become real customers. This can happen as with the first call and in the aftermath. Thus percentage of potential customers who have been called a real conversion. Moving on search engines, launching a context or media advertising you attract more visitors, which means depending on the conversion of the site and more customers. It remains only to calculate how much you spend on advertising, conversion, how much you have income from one client and you will see that the site makes a profit.

Yet the conversion depends on how competently made your site. otherwise it might happen that spending money on advertising, but there is no impact – the conversion is minimal. In this case, only one way out – to optimize the site, alter, etc. Should carefully consider choice of studio, where you allow the creation of your site. There is a simple relationship – in most cases the more expensive site, the better it works. Site may not be cheaper than 15 000 rub, because literate over the site works staff different specializations, which can not be combined in one person. Designer, basically, a creative person and far from logical thinking – and thus difficult for him to analyze user behavior on the site. At the same time designer does not know how to paint beautiful pictures. Competition in the Internet is growing every day. More and more businesses understand how it works, and make the investment in the site.