The target audience in this case – those women who, for whatever reason or no attention to Customers or their embarrassing price. In short, all those who have not yet tried, for various reasons. Offer prompts to action by their verbs, which will program the consciousness of the buyer. Put yourself in the buyer who read this slogan. Yes, he's already "settled down" in your head, no? Idea number 2 action: "Grab me!" You re funny? Read the point! To implement such an action need balloons of different colors, balloon with helium, rope and the product itself. Product for this action may be arbitrary, the main thing that he was not serious. Now imagine a buyer comes into the store, and on the shelves reyut balloons inflated with helium and at the ends of the ropes of beads bound some goods, such as lipstick or a toothbrush, something light and not important, expensive or not. The calculation is very simple.
Please consider this as 100% of store visitors, and almost everyone thinks their debt (just do not hold out) pick up a ball tied to a product. This will act as rolled to the feet of the ball, kick it – the first reflex action of most people. Pick up the object suspended on a balloon in front of his nose – the same first reflex action of almost any man. Do not believe me? And you see for yourself! Was a little kid, each of us. To summarize: Ideas actually could throw and more just when many of them there is a problem – do not know what to grasp and implement in the first place. Finally, just put a couple of emphasis on what is important in the creation and implementation of effective and low-budget stocks: In order to create a truly interesting and effective action to visit the proposed venue. I read a book called "The Tao of Toyota, which described the following situation: the new scheduled as a manager put in the shop and sketched a chalk circle around him.
Within hours he had to stand in a circle and watch the production process and think about how this process can be further improved. The same principle can and should be used to develop the shares. Must be in place to observe and think. Sooner or later the idea will not alone! Campaign to end-customers must be accompanied by positive emotions and verbs, encouraging action. In addition, under specious pretexts should be hidden "pressure" on the mind. The proposal must exert pressure verbal forms, as in the first and second cases, for example. And another The final chord. Always try to tie their actions to a national or city-wide celebrations, the holidays eyforiynogo nature, Valentines Day, for example. Peg their shares even for professional holidays are not holidays observed, for example, the Day of Metallurgist Day, health care worker, day worker communication, etc. It is very important, since all these events – an additional reason to spend on anything money. Can we assume that the store sometimes come those who is an employee of one or another sphere of labor? If you remind them that today they share a holiday and therefore, the probability of purchase increases in times! Thank you! Alex Dmitrienko, Business Coach LLC "good solution"