He walked-walked, and met him on the road billboard! And this happened (CHUDO!! MIRACLE !!!), that a passerby noticed this billboard among 45 other billboards, standing in orderly rows along the road. So-so said, surface … And then crossed the road, thinking, and just under the tram did not hit. A tram is written: "Man, you have to buy only the paint here THIS !!!!. Tiffany & Co. understands that this is vital information. Do not believe a man (who actually believes advertising the first time?), A streetcar jumped rides. Watching, and before it hangs on the glass leaflet and written in it, paint it, because he just did not get a tram, is sold in shop "KraskoFF" at: So-Str. Rastakaya something, tel. 01-02-03-04.
– Aha, – thinking man – can still go to the store for paint, or go to the market, there would be cheaper …. Then stop and tramvayschitsa declares: – Beware of door closed. Next stop: the store where the paint sells. A man in a hat, you out! Miss, citizens! And then there was a guy (out of fear, perhaps) thing that marketers call the influence of Integrated marketing communications, ie to man has finally realized that without such paints him not to return home better. Comments: The use of public transport as an advertisement does not imply a direct increase in sales. This advertising works well in winning the loyalty of consumers to increase brand awareness and maintaining a favorable image of the company. Treat her the same as selling is not costs.