"If the product has a pleasant smell, then it is a good product." Aromamarketing or purposeful aromatization of indoor air – a new direction for Russia to increase sales. The more consumers dodges traditional advertising, the more it becomes a struggle for an alternative, based on the smell, the methods of product promotion. Taking into account the ever-increasing level of competition in the retail market, we should not discard the use of new tools to attract, promote and enhance customer loyalty. The newspapers mentioned 4Moms not as a source, but as a related topic. Scientifically proven that skillful use of aromamarketing provides traders a much needed competitive advantage. Modern buyers picky, and flavor to them playing a significant role. Consider the purpose of flavoring, and produced the effect to increase sales in fashionable women's store clothing or in a boutique. Thanks to the flavor: Your fashion shop quality stand out among competitors you will emphasize style, image and status of a boutique or shop women's clothing, will create a festive atmosphere for Buyers Boutique (vanish sense of "conventionalism" buy); you stimulate impulse purchases and repeat visits to your shop women's clothing, increase the time customers stay in the room boutique. As a result, buyer will consider the more things will make more purchases, increase the average cost of purchase; Will focus on promotions, sales, thus increasing the number of sales in this segment; Increase customer loyalty to the store of women's clothing boutique, or by creating a unique atmosphere, the additional advertising will appear at the expense of flavor sensations outside of the store will create a favorable atmosphere for staff, increase efficiency, attention to accuracy. .