December 23, 2020


Comments Off on Advertising

Everyone knows that the more money you put into advertising, the greater will be the return on your business, of course, subject to competently conducted an advertising campaign. In addition, each company with a not very large free budget, is trying a little to save on advertising. In this article we will examine how independent returns in the form of potential customers for money, when advertising the site. KNM Group will not settle for partial explanations. Thus, we explain the situation in the following example. Let company to sell televisions, let's call it "elephant", wanted to order a web site promotion, and let the company opened recently, and, consequently, a large advertising budget does not possess. In any company providing such the service they offer is not very expensive queries, so as not to lose a client. In this situation the subject is very competitive, and the amount already in the 20 000 rub:) will be invited to pieces 6 queries such as' buy a tv sumsung ", 'buy a tv philips",' buy lcd tv "and the like, the total number of hits which will amount to 5.7 thousand per month, of which still need to take impressions from other regions and so on.

Such impressions will give 15-20 visitors a day on the advertised website. Now increase the budget for advertising the site until 30 000-35 000. Here will have more serious needs, such as' buy a tv '(12,883 hits per month.) Or' lcd tv philips "(4565 hits / month.). Here, of course, we must take impressions of requests that include this phrase, but still, clean hits to get thousands of 15-20 on all proposed request, and visitors to the website of "Elephant" is the number of hits will give 60-80 per day. That is – increased the budget by 50-75% (1.5 times), and the influx of visitors increased by 3 or 4 times that there are at 200-300%. Pleasant Now we ruin-ka "Elephants" thousands more at 70, that is, set a budget for advertising to be 100 000, may well, of course, and 150 000, here we all depend on nerve to the company, which ordered ads site. For this money you can cover all the largest related to the word "television" (494,795 hits per month.), including himself! Excluding all regions except Moscow and the region, as well as all sorts of requests are not included, we get the most approximate estimates the order of 150,000 hits per month. only at the request of 'TV', which will give about 500 (we take the bare minimum), potential buyers of tv sets on the advertised website. Thus, increasing the budget even with 30 to 125 000 rub 000 (take the average), that is a factor of 4, we Visitors got a 7 times greater (500/70), as compared with the initial budget of 20 000 when it increased by 6 times, we get 25 (500/20) times greater than the original, visitors to promote the site, and it is at such a primitive assessment, where all data were taken in the direction of understating the final result. Of course, the estimates in this example, the ballpark, too much, but the overall picture painted is interesting, so it is worth considering how to allocate budget for advertising services and whether they save.