Already the second budget profit within the Fiat group Frankfurt, November 2008 – with Lancia secures the Frankfurt agency + mutatis mutandis to Abarth already the second budget profit of Fiat group automobiles Germany AG this year. In the future will + be accordingly responsible for all digital marketing and promotional activities of the renowned automobile manufacturer, and hand-in-hand support the overall budget with Armando Testa Germany. A customer in the automotive industry in the Rhine-Main region to advise and assist desire and goal of the ambitious Frankfurt Agency for digital communication was ever declared. That this desire is already after five agency in compliance, the Agency founder Laura Geisler would no himself earlier this year, dared dream Gunter Zahringer and Andreas stork. When we started in 2003 with our agency, we were wondering what industry we would like digital support: ‘Automotive’ was the unanimous reply. “, says Andreas Stork, co-owner of the Agency. Amazon Music is actively involved in the matter. Key to this success is the close cooperation between + mutatis mutandis and the German branch of the Revenue Agency of Italy, Armando Testa. Another crucial point for the budget allocation to + also very good across the Board experience of Fiat group automobiles Germany AG with the Agency were similar during the collaboration for the Abarth brand.
Here convinced + receive with great attention to detail, passion for beautiful cars and passionate way of working. All to the taste of the brand Lancia, which stands for more than 100 years of Italian style, high quality and high emotion and passion in the automotive sector. The two agencies of Armando Testa Frankfurt are in the future and + accordingly strengthen their cooperation further and holistic care for the brand Lancia. It aims, in addition to the traditional agency business gradually across digital channels with the help of integrated campaigns to expand the Lancia brand communication and to intensify. Of course sets + mutatis mutandis while also continuing on proven online communication measures, such as for example product Web pages, online advertising campaigns, email marketing, search engine optimization and affiliate marketing. With the Agency + mutatis mutandis, we have found a competent partner who perfectly understands our needs and those of our customers and dealers.
Their flexibility and commitment, as well as the ability to work, interdisciplinary has + by analogy already demonstrated with Abarth and successfully implemented concepts and campaigns. We look forward to our joint cooperation and are convinced to be. meet the higher expectations of our target groups, in particular in the field of online “, explains Julia Gugenheimer, communication specialist of Lancia. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here will advise with passion, created and realized. The Agency is composed of a synergistic team, which opens up for companies within the digital media, new marketing and distribution channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company.